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SBD/October 24, 2011/Media
CBS Works Trade With ESPN To Move Heavily Anticipated LSU-Alabama Matchup To Primetime
Published October 24, 2011
LOOKING FORWARD TO NO. 1 VS. NO. 2: CBS led all college football weekend overnights with a 3.5 overnight for Auburn-LSU in the 3:30pm ET window, but the rating was down 26% compared to the same matchup last year. On the ESPN family of networks, ESPN2's Tennessee-Alabama on Saturday night actually topped all games with a 2.5 overnight. ABC earned a 2.2 overnight for regional action in its "Saturday Night Football" broadcast, which featured coverage of Washington-Stanford and Texas Tech-Oklahoma, while ESPN's primetime window earned a 2.1 overnight for Michigan State's last-second victory over Wisconsin (Austin Karp, THE DAILY).
THE CAMERA NEVER LIES: USC's 31-17 win over Notre Dame in the first night game in South Bend in 21 years earned a 2.6 overnight rating for NBC (Karp). In St. Petersburg, Tom Jones writes NBC deserves "applause" for its coverage of USC-Notre Dame. The camera work during the fourth quarter was "outstanding and gave viewers definitive shots of two crucial plays in the Trojans' 31-17 victory." The first was "what initially appeared to be an incompletion that, NBC's replays showed, was clearly a backward pass." Moments later, USC scored on a pass "that might have been a ball trapped on the ground." The replays, however, "showed it was a good catch and a touchdown" (ST. PETERSBURG TIMES, 10/24).
SCHEDULING CONFLICT: In Charlotte, Mark Washburn noted this season, ACC football games on WBTV-CBS "have been pushed back to a 12:30 p.m. start to accommodate a new highlights show, 'ACC Blitz,' starting at noon." That means the game "usually bleeds deep into the 3:30 p.m. SEC games." WBTV Programming Dir Shelly Hill said, "We've been getting lots of complaints." WBTV on Saturday "planned to show both games on a split screen, using audio from the most interesting one." But CBS "didn't like the idea and quashed it." As a result, WBTV planned to try picking up the LSU-Auburn game at 3:30pm "on its digital channel, 3.2" until the Wake Forest-Duke game ended (CHARLOTTE OBSERVER, 10/22).
COLLEGE FOOTBALL'S TRUE MASCOT: Saturday's episode of ESPN's "College GameDay" marked the 200th time analyst Lee Corso has put on a mascot head to predict the winner of a game, and ESPN’s Tom Rinaldi noted the “true kickoff -- respectfully -- to a college football Saturday doesn’t happen in a stadium, it doesn’t happen on a field. It happens on a coach’s head.” "GameDay" co-host Desmond Howard said, “There’s something strange about a crowd waiting for a grown man to put on a mascot’s head.” Corso has used guns before as props to go along with the headgear choice, and Howard said, “It’s never a good idea to put an elderly gentleman in a position where he’s holding a gun.” "GameDay" Coordinating Producer Lee Fitting: “One gun wasn’t enough. It was two guns so he wanted to go double-barreled and two guns. You get a little nervous. Like I always ask him, ‘The guns aren’t loaded, right coach?’” (“College GameDay,” ESPN, 10/22).