NHL Strikes Deal With GoPro Cameras Cadillac To Title PGA Tour Match Play Event Orioles See Big Spike In Merchandise Sales Marketplace Roundup Humama Opts Out Of PGA Tour Event Kraft Expands NHL Deal To Include U.S. Stewart: Sponsors Have Stuck By Our Side Adidas Struggling In U.S. Market Westbrook's New Line Tests Fashion Boundaries Sales Of Devon Still Jerseys Nearing 10,000
Upcoming Conferences and Events
SBD/October 24, 2011/Marketing and Sponsorship
Tim Tebow Should See Marketability Traits Continue To Grow With Starting Job
Published October 24, 2011
STRANGE SETTING: The announced attendance for yesterday’s Broncos-Dolphins game was 63,800, 11,740 under capacity at Sun Life Stadium. The Dolphins in the weeks leading up to the game had been promoting Tebow’s appearance and the halftime celebration of the ’08 Univ. of Florida national championship team, of which Tebow was a member (THE DAILY). In Miami, Greg Cote writes the setting Sunday “was strange -- probably the single weirdest home game the club’s 46 seasons.” Dolphins fans “now occupy the ‘Suck For Luck’ wing of the fandom and are now actively rooting for losses to gain the top pick" and the opportunity to draft Stanford QB Andrew Luck. Beyond that, “the Dolphins honoring the Gators on Sunday meant half of the crowd was cheering for the opponent’s quarterback.” At one point Tebow “busted off a 21-yard run and a huge cheer arose -- as if the game were in Denver, or in Gainesville.” The very next play Tebow was sacked by Dolphins S Yeremiah Bell “and Dolfans reclaimed the house with a roar just as loud” (MIAMI HERALD, 10/24). In Denver, Mike Klis writes there was “an odd crowd environment.” In the first half Dolphins DE Jason Taylor “exhorted the crowd to continue with their ‘Tebow Sucks’ chants.” But in the fourth quarter “as Tebow was doing his Tebow Thing, the crowd was chanting, ‘Tebow! Tebow!'” (DENVER POST, 10/24).