SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/October 24, 2011/Marketing and Sponsorship
Published October 24, 2011
GET ON THE BUS: The NFL launched a new “Play 60” ad yesterday that aired during the week's NFL coverage. The spot featured Panthers Owner Jerry Richardson driving a school bus taking kids, Panthers cheerleaders, the team's mascot and Panthers players and coaches to a workout field. The promo included QB Cam Newton, WR Steve Smith and coach Ron Rivera, among others. The spot’s announcer said, “Hop on the Play 60 bus and join the movement today at NFLRush.com” (THE DAILY).
BIZ BOOMING FOR BUSCH? In Charlotte, Jim Utter reports Kyle Busch Motorsports “will be expanding next season.” Busch announced on Friday that his organization “will field a full-time team in the NASCAR Nationwide Series next season, for which he likely will drive several races” (CHARLOTTE OBSERVER, 10/22). Busch said that he is “only a few races shy” of having his No. 18 Camping World Truck Series entry “fully sponsored for next season” (SCENEDAILY.com, 10/21). YAHOO SPORTS’ Jay Busbee wrote the announcement “certainly answers questions of whether Busch would be able to sustain his team financially; he'd made comments earlier about the difficulty of sustaining his truck team, and in fact had to shutter one because of sponsor issues” (SPORTS.YAHOO.com, 10/21).
LINE 'EM UP! The Lightning announced the team has renewed its sponsorship with Blue Cross & Blue Shield of Florida as the exclusive health insurance provider. The team has also signed a new agreement with CDW, with the company providing more than 300 flat-screen, HD LG TVs as part of the St. Pete Times Forum’s $40M renovation. CDW as part of the deal will receive various marketing elements (Lightning).