SBD/October 24, 2011/Marketing and Sponsorship

Rally Squirrel Memorabilia Continues To Be Big Seller At Busch Stadium

Over 11,000 units of "Rally Squirrel" merch sold at Busch Stadium during Game Two
MLB and the Cardinals sold more than 11,000 units of "Rally Squirrel" merchandise at Busch Stadium during Game Two of the World Series Thursday, league officials said. Given the game's attendance of 47,288, that means nearly one in four people in the ballpark purchased a piece of the popular themed merchandise. "To have something like that just emerge and come out of whole cloth, so to speak, it's still nothing short of amazing," said MLB Senior VP/Licensing Howard Smith. Meanwhile, "Claw and Antler" and other Rangers gear continued to sell very well over the weekend at Rangers Ballpark, even though the club is making its second consecutive World Series appearance, which in some prior instances has served to depress merchandise demand. Lines were heavy throughout the weekend at stadium stores and merchandise stands. "You look around out here, and it's like the stuff is being given away," Smith said.
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