SBD/October 21, 2011/Research and Ratings

NBC's Dew Tour Audience Up From '10, But Not Back To Early Viewership Levels

The Dew Tour averaged a 0.5 rating and 786,000 viewers for eight telecasts, flat in ratings but up 1.3% in viewership compared to last season. The ’11 Dew Tour featured four events, with each broadcast window lasting 90 minutes. Last year’s version featured five events, with broadcast windows lasting two hours each. The most-viewed window this season was the Sunday broadcast of the Portland Invitational on Aug. 14, which drew 933,000 viewers. Viewership for the Dew Tour has also not topped an average of one-million viewers since the ’08 season, when broadcasts averaged 1.1 million viewers.

DEW TOUR AVERAGE VIEWERSHIP ON NBC
YEAR
TELECASTS
VIEWERS (000)
'11
8
786
'10
10
776
'09
9
677
'08
10
1,132
'07
10
907
'06
10
1,082
'05
10
1,231
'11 DEW TOUR EVENT BY-EVENT VIEWERSHIP
EVENT CITY
SAT. DATE
VIEWERS (000)
SUN. DATE
VIEWERS (000)
Pantech Open Ocean City (MD)
7/23
669
7/24
705
Portland Invitational Portland
8/13
906
8/14
933
Toyota Challenge Salt Lake City
9/10
841
9/11
824
Dew Tour Championships Las Vegas
10/15
759
10/16
647

 

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