MLB Games Have Best Concessions Experience NBC Already 75% Sold Out For Sochi Games NLL Attendance Rises 2% In '13 Overnight Nielsen Ratings MLS Attendance Down 8% To Date TV Distributors Get Rebates For Short NHL Season Outdoor Channel In Record Number Of Homes Nike Soccer Among Top Brands On YouTube Overnight Nielsen Ratings NBC Sees Big Overnight Bump For Derby
Upcoming Conferences and Events
SBD/October 21, 2011/Research and Ratings
NBC's Dew Tour Audience Up From '10, But Not Back To Early Viewership Levels
Published October 21, 2011
The Dew Tour averaged a 0.5 rating and 786,000 viewers for eight telecasts, flat in ratings but up 1.3% in viewership compared to last season. The ’11 Dew Tour featured four events, with each broadcast window lasting 90 minutes. Last year’s version featured five events, with broadcast windows lasting two hours each. The most-viewed window this season was the Sunday broadcast of the Portland Invitational on Aug. 14, which drew 933,000 viewers. Viewership for the Dew Tour has also not topped an average of one-million viewers since the ’08 season, when broadcasts averaged 1.1 million viewers.
|
DEW TOUR AVERAGE VIEWERSHIP ON NBC
|
||
|
YEAR
|
TELECASTS
|
VIEWERS (000)
|
|
'11
|
8
|
786
|
|
'10
|
10
|
776
|
|
'09
|
9
|
677
|
|
'08
|
10
|
1,132
|
|
'07
|
10
|
907
|
|
'06
|
10
|
1,082
|
|
'05
|
10
|
1,231
|
|
'11 DEW TOUR EVENT BY-EVENT VIEWERSHIP
|
|||||
| EVENT | CITY |
SAT. DATE
|
VIEWERS (000)
|
SUN. DATE
|
VIEWERS (000)
|
| Pantech Open | Ocean City (MD) |
7/23
|
669
|
7/24
|
705
|
| Portland Invitational | Portland |
8/13
|
906
|
8/14
|
933
|
| Toyota Challenge | Salt Lake City |
9/10
|
841
|
9/11
|
824
|
| Dew Tour Championships | Las Vegas |
10/15
|
759
|
10/16
|
647
|
