SBD/October 21, 2011/Research and Ratings

Print All
  • NBC's Dew Tour Audience Up From '10, But Not Back To Early Viewership Levels

    The Dew Tour averaged a 0.5 rating and 786,000 viewers for eight telecasts, flat in ratings but up 1.3% in viewership compared to last season. The ’11 Dew Tour featured four events, with each broadcast window lasting 90 minutes. Last year’s version featured five events, with broadcast windows lasting two hours each. The most-viewed window this season was the Sunday broadcast of the Portland Invitational on Aug. 14, which drew 933,000 viewers. Viewership for the Dew Tour has also not topped an average of one-million viewers since the ’08 season, when broadcasts averaged 1.1 million viewers.

    DEW TOUR AVERAGE VIEWERSHIP ON NBC
    YEAR
    TELECASTS
    VIEWERS (000)
    '11
    8
    786
    '10
    10
    776
    '09
    9
    677
    '08
    10
    1,132
    '07
    10
    907
    '06
    10
    1,082
    '05
    10
    1,231
    '11 DEW TOUR EVENT BY-EVENT VIEWERSHIP
    EVENT CITY
    SAT. DATE
    VIEWERS (000)
    SUN. DATE
    VIEWERS (000)
    Pantech Open Ocean City (MD)
    7/23
    669
    7/24
    705
    Portland Invitational Portland
    8/13
    906
    8/14
    933
    Toyota Challenge Salt Lake City
    9/10
    841
    9/11
    824
    Dew Tour Championships Las Vegas
    10/15
    759
    10/16
    647

     

    Print | Tags: Research and Ratings, NBC, Dew Tour
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug