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SBD/October 21, 2011/Research and Ratings
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NBC's Dew Tour Audience Up From '10, But Not Back To Early Viewership Levels
The Dew Tour averaged a 0.5 rating and 786,000 viewers for eight telecasts, flat in ratings but up 1.3% in viewership compared to last season. The ’11 Dew Tour featured four events, with each broadcast window lasting 90 minutes. Last year’s version featured five events, with broadcast windows lasting two hours each. The most-viewed window this season was the Sunday broadcast of the Portland Invitational on Aug. 14, which drew 933,000 viewers. Viewership for the Dew Tour has also not topped an average of one-million viewers since the ’08 season, when broadcasts averaged 1.1 million viewers.
DEW TOUR AVERAGE VIEWERSHIP ON NBCYEARTELECASTSVIEWERS (000)'118786'1010776'099677'08101,132'0710907'06101,082'05101,231'11 DEW TOUR EVENT BY-EVENT VIEWERSHIPEVENT CITY SAT. DATEVIEWERS (000)SUN. DATEVIEWERS (000)Pantech Open Ocean City (MD) 7/236697/24705Portland Invitational Portland 8/139068/14933Toyota Challenge Salt Lake City 9/108419/11824Dew Tour Championships Las Vegas 10/1575910/16647
