SBD/October 21, 2011/Media

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  • Fox, Not ESPN, Expected To Be Awarded FIFA World Cup Rights For '18, '22

    Sources said Fox will pay $450-500M for World Cup rights in '18 and '22

    The FIFA World Cup will have two new U.S. TV partners in '18 and '22, with several sources saying that Fox and Telemundo will pick up the broadcast rights. Sources said Fox has agreed to pay $450-500M for the English-language rights to the next two events, scheduled for Russia and Qatar. NBC-owned Telemundo has agreed to pay around $600M for the Spanish-language rights, sources said. The bids represent huge increases over what ESPN and Univision paid for the '10 and '14 events. ESPN in '05 agreed to pay $100M; Univision agreed to pay $325M. FIFA has informed the bidders and has indicated that it wants to wait until Friday afternoon to make a formal announcement. Neither Fox nor Telemundo would comment on the World Cup bidding. The decision to award the rights to Fox and Telemundo is a shocking development, since incumbents ESPN and Univision were widely believed to be the front-runners to retain the World Cup rights. Bids initially were submitted in Zurich on Wednesday, with a second round of bids being submitted Thursday afternoon.

    ESPN, UNIVISION OUTBID: In separate statements, ESPN and Univision said they were simply outbid for the rights. ESPN said, "We made a disciplined bid that would have been both valuable to FIFA and profitable for our company, while continuing to grow our unprecedented coverage of the World Cup and Women's World Cup events. We were aggressive while remaining prudent from a business perspective." In its statement, ESPN said it was committed to covering soccer, referencing its deals with UEFA, EPL, La Liga and MLS. Given MLS' low ratings on ESPN, it will be interesting to see how aggressive ESPN will be to retain those rights when its MLS media deal expires in '14. Univision's statement also pointed out that the network was being fiscally prudent. "We thank FIFA for the opportunity to participate. On our part we look forward to continue to be the number one destination for soccer programming. As always, we remain committed to prudently evaluating content investments to ensure that we dedicate our resources toward an optimum mix of the news, sports and entertainment programming our audiences love most." In its statement, Univision referenced its other soccer coverage, which includes rights to 12 of the 18 Mexican League soccer teams, U.S. men's national soccer team, Mexican men's national soccer team, CONCACAF Gold Cup and CONCACAF Champions League, CONMEBOL Copa America and MLS.

    COULD SPUR GROWTH OF FOX SOCCER CHANNEL: Fox and Telemundo picked up rights to all FIFA events from '15-22, including the men's World Cup in '18 and '22; the women's World Cup in '15 and '19; and all U-20 and U-17 games. Fox is expected to use the rights to help its Fox Soccer Channel, which has a lot of room to grow. It is in just 39 million homes, according to Nielsen numbers from October. Distributors pay $0.17 per subscriber per month for the channel, according to SNL Financial.

    Print | Tags: Media, Fox, ESPN, FIFA
  • Fox' World Series Game Two Overnight Rating Sees Increase From Last Year

    Rangers' comeback win won the night for Fox for second straight time

    Fox earned a 10.0 overnight Nielsen rating for last night's Rangers-Cardinals World Series Game Two, up slightly from a 9.9 rating for the second game of the Giants-Rangers series last year. The game delivered Fox a win in primetime for the second straight night and marked the net's best Thursday since the "American Idol" finale in May. Rangers-Cardinals was also the top program in primetime, beating out episodes of CBS' "The Big Bang Theory" and "The Mentalist." Last night's telecast began with a 6.8 rating at 8:00pm ET, peaking at a 12.9 rating during the final quarter hour from 11:00-11:15pm. St. Louis earned a 49.4 local rating, while Dallas-Ft. Worth earned a 34.4 rating (Austin Karp, THE DAILY).

    GAME ONE FINAL RATINGS: Fox finished with an 8.7 fast-national Nielsen rating (14.2 million viewers) for Rangers-Cardinals Game One on Wednesday night, down 2% from an 8.9 rating (15.0 million viewers) for the Giants-Rangers opener last year. The telecast was also the night's highest-rated and most-viewed program in primetime (Karp). However, the HOLLYWOOD REPORTER's Lindsay Powers reported ABC's "Modern Family" beat Game One "in the advertiser-coveted 18-49 demo." If the numbers "hold true, it's the second year in a row the ABC comedy will have topped the first game of the World Series in the demo" (HOLLYWOODREPORTER.com, 10/20). TVBYTHENUMBERS.com's Robert Seidman noted that Game One ratings among people 18-49 were "down 11% from last year" (TVBYTHENUMBERS.com, 10/20). In N.Y., Joel Sherman wrote Rangers-Cardinals is the matchup "that the masses tell us they want, one that accentuates parity." But MLB is "not embracing a Fall Classic as much as they are bracing for a classic fall in TV ratings." Sherman: "The noise associated with this time of year will not be the crack of the bat as much as the click of the remote. ... The Rangers are a deep, diverse team and the Cardinals are feisty with as close to an AL lineup as exists in the NL. Is this enough to make America care? Probably not" (N.Y. POST, 10/20).

    IS IT WORTH IT FOR FOX?
    ENTERTAINMENT WEEKLY’s James Hibberd asked whether the “disruptive fall baseball coverage [is] still worth it” for Fox’ primetime schedule considering the “ratings success Fox has enjoyed with entertainment programs this fall … and considering the year’s World Series yawner match-up.” Fox has had to pre-empt new shows like “New Girl” and “X Factor” so far this month, and Entertainment Chief Kevin Reilly said, “I’d prefer not to do it, but I feel we have shows that viewers will come back for. We could have peppered ‘New Girl’ and ‘Raising Hope’ around the schedule. It felt like ultimately we didn’t want to knock them down by getting them lesser ratings in other time periods.” Hibberd noted discounting the World Series, the six primetime MLB broadcasts on Fox this season “have averaged only a 2.0 in the adult demo,” 31% below its current 2.9 average. However, when baseball “works, it really works.” Fox “won the fall two years ago” behind the launch of “Glee” and the Yankees-Phillies World Series. Instead of “being a drag on the ticket, baseball became a promotional platform for the shows it was temporarily replacing” (EW.com, 10/19).

    THE ELEPHANT IN THE ROOM: In N.Y., Bob Raissman writes there was no mention of Cardinals hitting coach Mark McGwire's '10 admission to using steroids during his playing days when Fox showed him "gazing out from the dugout in the second inning of Game 1." Fox' Joe Buck and Tim McCarver could be planning on "mentioning all of this at another time during the Series," or they could have thought McGwire's past "is not relevant to the current proceedings." It is "doubtful they were just ducking controversy," as they previously have "talked about steroid use on Fox baseball broadcasts." Raissman wonders if Buck and McCarver were "advised to make any discussion of McGwire's past a low priority." He writes MLB Commissioner Bud Selig, "obsessed with his legacy, doesn't need steroid memories to be rekindled from sea to shining sea -- especially during the World Series" (N.Y. DAILY NEWS, 10/21). The GLOBE & MAIL's Bruce Dowbiggin writes Buck "talked about how hard McGwire had worked on learning hitting after his first years in Oakland." Dowbiggin: "Nary a mention of the andro unpleasantness giving him a tiny boost" (GLOBE & MAIL, 10/21).

    THE FUTURE'S SO BRIGHT: The HotSpot technology Fox is using during the World Series was the topic of conversation during many of Thursday's sports talk shows on TV. ESPN’s Dan Le Batard said, “This is what baseball needed. It used to be slow, but now that you throw in an infrared, slow-motion pajama-cam it makes it better.” The show later began showing Le Batard on-screen using the infrared camera and he said, “Wait a minute, look at this. This is kind of cool now. I like this. Look at this: I’m an African-American Colonel Sanders" (“Dan Le Batard Is Highly Questionable,” ESPN2, 10/20). ESPN’s “Around The Horn” began the broadcast with the panelists being shown with the infrared camera. Host Tony Reali said, “Welcome to the future, fellas.” ESPN’s J.A. Adande said it is “time for MLB to get with the technology.” The camera showed Rangers 3B Adrian Beltre fouled a pitch off his foot during the ninth inning of Game One despite the umpires ruling it a fair ball. Adande said, “I thought it was really cool and it could help to determine whether or not a guy should be on base or not.” Denver Post columnist Woody Paige said, “You have the technology available to the umpires. They could use it, they could determine it.” Columnist Kevin Blackistone: “We do have the technology available, but I don’t know why on my 42-inch color screen in HD I’m looking at a blurry black-and-white photo with a little white blotch on it" (“Around The Horn,” ESPN, 10/20). ESPN's Michael Wilbon called the camera “junk, because it gives you a picture that is not as good as the one you had in full color.” Wilbon: “We don’t need this technology in the World Series” ("PTI," ESPN, 10/20). However, ESPN's Colin Cowherd said, "If you can use technology to get anything right, use it. Fans win, players win, game wins, TV network wins. Who wins with the wrong call?” ESPN’s Michelle Beadle: “We know baseball’s never going to want this. They are so slow in accepting any kind of change” ("SportsNation," ESPN2, 10/20).

    Print | Tags: Media, Fox
  • DirecTV Threatens To Drop Fox Channels, Including RSNs, Amid Carriage Dispute

    DirecTV has threatened to drop 26 Fox cable channels by Nov. 1 unless the two sides move closer in their carriage negotiations. Contracts with the channels -- including all the RSNs, FX, Speed and Fox Soccer -- expired at the end of September. Fox broadcast channel is not affected; its carriage deal with DirecTV ends Dec. 31. Fox News also is unaffected; its carriage deal with DirecTV ends Jan. 31. DirecTV says Fox is seeking a 40% increase in its carriage fees, a stance it calls "simply unfair and unwarranted.” It said in a statement, “We hope to resolve this situation before any action is taken, but we will do what's necessary to protect our customers from excessive and unwarranted fee increases. We already provide News Corp nearly a billion dollars a year for their channels, and we have no problem continuing to compensate them fairly." Fox says it offered to sign an extension, which DirecTV refused. Fox said DirecTV sent a proposal Tuesday afternoon. The net said in a statement, "They have given us no chance to respond before taking an unnecessarily aggressive posture and going public. It is disappointing that they have chosen bad faith tactics over meaningful negotiation." The affected networks include FX, Speed, Fox Soccer, Fuel, Fox Deportes, National Geographic, Fox Movie Channel and 19 RSNs.

    Print | Tags: Media, Fox, DirecTV
  • ABC College Football Audience On The Rise; CBS, NBC, ESPN, ESPN2 Seeing Declines

    FSU-Oklahoma stands as highest-rated college football game on any net this season

    ABC is leading all college football broadcasters at the midway point of the ’11 season with a 3.7 rating and 5.7 million viewers for its 15 telecasts to date. That is up 16% and 12%, respectively, from a 3.2 rating and 5.1 million viewers for 12 telecasts at the same point last season. The net's “Saturday Night Football” has helped fuel audience numbers, averaging a 4.3 rating and 7.0 million viewers for five telecasts, up 26% and 28% from last year. The Sept. 17 telecast of Oklahoma-Florida State remains the highest-rated and most-viewed college football game of the season on any net with a 5.8 rating and 9.3 million viewers. Those figures are ABC’s best non-bowl game audience since the Texas-Nebraska Big 12 Championship in ’09 (7.5 rating/12.7 million viewers). CBS’ SEC football package is averaging a 3.3 rating and 5.2 million viewers through six games, down 15% and 18%, respectively, from last year. CBS should receive a bump in two weeks when No. 1 LSU and No. 2 Alabama face off in Tuscaloosa. NBC is averaging a 2.0 rating and 2.9 million viewers for its three Notre Dame football games to date, down sharply from the same point last year. A blowout victory against Air Force on Oct. 8 which earned a 1.1 rating marked NBC’s lowest-rated Notre Dame game ever.


    CABLE
    : ESPN is averaging a 1.7 U.S. rating and 2.6 million viewers for its 38 college football telecasts to date, down slightly from a 1.8 rating and 2.8 million viewers last year (40 telecasts). Primetime telecasts on Saturday have seen a sharp drop on the net. ESPN’s seven Saturday primetime games have averaged a 2.2 rating and 3.6 million viewers, down 24% in ratings and viewers compared to the same point last season. Telecasts on ESPN2 are averaging a 0.9 rating and 1.3 million viewers, down slightly from a 1.0 rating and 1.5 million viewers. During its first season airing weekly Big 12 and Pac-12 games, FX is averaging a 0.6 rating and 970,000 viewers. The net’s best audience to date was a 1.2 rating and 1.9 million viewers for Missouri-Oklahoma on Sept. 24, which has been over double the audience of any of the net’s other six games. Versus’ mix of Mountain West and Pac-12 games are seeing a gain in viewership to date (+6%). Ratings for those matchups are flat at a 0.2 rating. National telecasts on FSN are also seeing a drop for both Pac-12 and Big 12 matchups to date.

    COLLEGE FOOTBALL VIEWERSHIP THROUGH WEEK SEVEN
    NET
    GMS
    VIEWERS (000)
    PREV.
    % +/-
    '10 GMS
    ABC
    15
    5,730
    5,118
    12%
    12
    CBS
    6
    5,188
    6,306
    -18%
    6
    NBC
    3
    2,917
    3,409
    -14%
    5
    ESPN
    38
    2,577
    2,808
    -8%
    40
    ESPN2
    17
    1,323
    1,541
    -14%
    19
    FX
    7
    970
    --
    --
    --
    Versus
    7
    385
    362
    6%
    8

    NOTES: All games starting after 9:00pm ET are excluded from ESPN and ESPN2 figures. Navy telecasts are excluded from CBS audience figures, while Ivy League telecasts are excluded from Versus. Nielsen ratings are not available for games on ESPNU, CBS Sports Network and Fox College Sports.

    Print | Tags: Media, NBC, CBS, ABC, ESPN, Versus
  • Henry Apologizes to Bolton For Clubs' Entanglement During Overseas TV Rights Controversy

    Ayre said people do not subscribe to ESPN to watch Bolton, but want to watch Liverpool

    EPL club Liverpool Owner John Henry has apologized to EPL club Bolton Wanderers "for the manner in which they became entangled in the overseas television rights controversy," according to Chris Bascombe of the London TELEGRAPH. Bolton was named by Liverpool Managing Dir Ian Ayre "as being less of an attraction to foreign TV subscribers of the Premier League than England’s biggest clubs." Ayre said, "If you’re in Kuala Lumpur there isn’t anyone subscribing to ESPN to watch Bolton, or if they are it’s a very small number. The large majority is subscribing because they want to watch Liverpool, Manchester United, Chelsea or Arsenal" (London TELEGRAPH, 10/21). Meanwhile, EPL club Queens Park Rangers Owner Tony Fernandes labeled Liverpool "'naive' for attempting to prompt a debate about the Premier League's overseas TV rights." SKY NEWS' Ian Dovaston noted Fernandes was "unequivocal, saying anything other than the collective is 'wrong.'" He said, "I come from the school of Formula 1. Divide and rule is a way of weakening all of us and I don't think it was very far-sighted of Liverpool in terms of negotiating that. And I think there's ups and downs and no-one can claim to own fans. I think loyalties in Asia are growing very rapidly and they can change ... so I think it's a little bit naive." Fernandes continued, "The way to do it is to negotiate collectively and bring the power of the Premier League as one to TV stations. And I think TV stations want that anyway because it's easier administratively to negotiate that" (SKY.com, 10/20).

    CONTROLLING THE POT: La Liga club FC Barcelona VP Javier Faus indicated that the club and fellow La Liga club Real Madrid are "not prepared to cede to demands for an English-style system of sharing income from audiovisual rights as they want to protect their status as dominant powers in Spanish and global soccer." In London, Iain Rogers notes Barcelona and Real Madrid "take half the annual TV pot of around 600 million euros [US$828.5M], which helps lift their annual earnings close to 500 million and means they can afford to buy the best players and pay the highest wages." Faus said that from the '15-16 season onward, "when new TV contracts would come into force Barca and Real were prepared to share some of the extra money that was negotiated with media companies." But Faus added that they were "not prepared to see their share of the pot shrink" (London INDEPENDENT, 10/21).

    NO PLANS TO ELIMINATE RELEGATION: In London, Mark Cue reports EPL CEO Richard Scudamore Thursday insisted there is "absolutely no appetite" to scrap relegation and promotion in the EPL and described such talk as "nonsensical." Scudamore said, "The whole promotion/relegation thing is the lifeblood of football in this country." League Managers Association CEO Richard Bevan on Monday claimed that "some foreign owners of top-tier clubs in England were in favour of ending relegation from the Premier League." But Scudamore said, "This idea that the foreign owners are somehow more interested in this than the UK owners is just a misconception." He added, "It's just a nonsensical starting point, it's scare-mongering of the worst order in my view." Football League Chair Greg Clarke said, "I think 75 per cent of the games would be dead after Christmas if there were no relegation pressures, and then why would people watch?" (LONDON TIMES, 10/21). Liverpool Owner John Henry "denied on Thursday that foreign owners in the English Premier League want to end the relegation and promotion system." He called the claim "complete nonsense," adding it "hasn't been discussed" (AP, 10/20).

    Print | Tags: Media, English Premier League, Manchester United
  • NHL's Int'l TV Deal With Modern Times Group Valued At More Than $50M

    The NHL’s five-year pact with broadcaster Modern Times Group that includes TV rights in Sweden, Finland, Norway and Denmark "is valued at more than $50 million," according to Sam Mamudi of MARKETWATCH.com. The deal is the "largest of several the NHL has struck in recent weeks, as it negotiates its international rights." The NHL "has also sealed deals in France, the U.K., Spain and the Czech-Slovak market." The international push "isn’t just on television." More than 20% of the NHL’s digital audience "is from outside North America, and earlier this month it launched six local-language official websites in Russian, Czech, Finnish, German, Swedish and Slovak." A seventh, in French, is "due to launch by the end of the month." The sites "offer typical NHL.com content, but also focus on native players, with video interviews conducted in their own language, tailored highlights packages and localized versions of player pages." Each site "also has local writers." Mamudi noted NHL teams have played regular-season games in Europe every year since '07, and the league is "keen to capitalize on its popularity on the Continent" (MARKETWATCH.com, 10/20). The GLOBE & MAIL's David Shoalts wrote while the NHL "took a small step toward solving its TV problem in Europe," many hockey fans in Russia and the rest of Europe "remain without access to games on television two weeks after the season started and they continue to express their outrage on the social networks." The only way for those fans to watch NHL games is "on their computers if they subscribe to the league’s video-streaming service" (GLOBEANDMAIL.com, 10/20).

    ON THE TUBE: Scandanavia NHL players reacted positively to the new TV deal with Modern Times Group. Red Wings C Valtteri Filppula said, "A lot of kids want to see NHL games and now that it's possible, it's going to be huge. Thinking back, when I was growing up I wish I could've seen games, so definitely it's a good thing." Flyers D Kimmo Timonen: "Obviously it's huge. There are brothers and parents [who] can watch the games because they can't come here too often." Red Wings RW Henrik Zetterberg: "It's pretty cool for them to be able to watch games and also for our parents -- so they can watch games or DVR the game and see it in the morning when they wake up. It's come a long way" (NHL.com, 10/20).

    Print | Tags: NHL, Media
  • NBA Lockout Watch, Day 113: Lack Of Games Could Impact CSN Ad Revenue, License Fees

    Comcast SportsNet, which airs Warriors' and NBA Kings' games, "could take a hit in ad revenue and license fees from other TV providers such as satellite services Dish and DirecTV" due to the ongoing NBA lockout, according to Susan Slusser of the S.F. CHRONICLE. CSN and KNBR-AM, the Warriors' radio outlet, "pay rights fees to air the games." KNBR Program Dir Lee Hammer said that the station "has not heard any complains from advertisers and is formulating plans for alternative programming." The lockout "might come at a delicate time for KNBR, which for the past week has been rumored to be facing job cuts, potentially including on-air talent, at the hands of corporate parent Cumulus Media." In addition, KNBR is in "its final year of its contract with the Warriors and has a new competitor, KGMZ (95.7), which is expected to make a strong play for the Warriors' rights." CSN is "ramping up its 49ers programming and is considering airing classic Warriors games if details can be arranged." Sharks' telecasts "might be an option for Comcast SportsNet advertisers." CSN Bay Area VP & GM Ted Griggs said, "There are a lot of traditional NBA advertisers. We will try to convince them, like our viewers, that hockey is a great alternative" (S.F. CHRONICLE, 10/20).

    Print | Tags: Media, Comcast Corp., Golden State Warriors, Sacramento Kings
  • People & Personalities: Marty Reid Praised For Broadcast Following Wheldon's Death

    Reid stressed he didn't want to speculate or assume news after Wheldon's death

    In L.A., Tom Hoffarth writes after driver Dan Wheldon’s death in the Izod IndyCar World Championships, ESPN/ABC’s Marty Reid’s “deft handling of last Sunday's race, with the ESPN team of producers and technicians scrambling to fill the hours between the accident and the announcement of his death, set the right tone of the broadcast as the tension built.” Reid “followed the lead of telecast producer Jamie Shiftan to make sure nothing inaccurate trickled out.” Reid said, "The first thing that happens in those situations, you remind everyone ... don't speculate and don't assume. ... The one thing I'm most proud of the entire 2-hour broadcast is we didn't have one fact that turned out to be incorrect. That's far and away the most important thing because in this day and age, all of that was out on YouTube and the Internet the moment after it happened" (L.A. DAILY NEWS, 10/21).

    BIDDING FAREWELL: The Pistons announced that reporter Eli Zaret “has been let go” from the team’s television crew. In Detroit, Perry Farrell noted “no reason was given for his departure.” Zaret “spent five seasons as the team's sideline reporter” on FS Detroit (FREEP.com, 10/20). Also in Detroit, Vincent Goodwill reports Pistons Exec VP/Broadcasting Pete Skorich, who “had been with the franchise for 30 years,” parted ways with Palace Sports and Entertainment “a couple of weeks ago.” Goodwill: “It was then that Zaret saw the writing on the wall” (DETROIT FREE PRESS, 10/20).

    HERE TO ENTERTAIN: In Milwaukee, Bob Wolfley wrote when watching ESPN "College GameDay" co-host Lee Corso “perform, and it is performance, you realize there isn’t anyone who seems to be having more fun more talking about college football.” Corso said, "I keep telling the guys at ‘GameDay.’ We are in the entertainment business and football is our vehicle. We got to entertain ’em on Saturday or you’re not going to make it." Corso suffered a stroke a stroke two years ago, and its effect “can still be heard in his speech.” But his “energy, the jester with the gestures, is one of the reasons "GameDay" is such a popular fixture at college campuses” (MILWAUKEE JOURNAL SENTINEL, 10/21).

    NOTES: In N.Y., Phil Mushnick writes ESPN and Jon Gruden Monday night “celebrated Gruden’s new, five-year contract to continue destroying ‘Monday Night Football’ telecasts by allowing Gruden to destroy another ‘Monday Night Football’ telecast.” Gruden not only “has what ESPN finds most attractive in its top analysts -- the eager ability to talk all game -- he has the bonus skill of talking lots of nonsense” (N. Y. POST, 10/21)....BTN on Thursday announced it hired Tom Dienhart as a senior writer for BTN.com, covering football and men’s basketball. Dienhart was Rivals/Yahoo Sports’ senior national college football writer since ’08 (BTN).

    Print | Tags: Media
  • Final Ratings: Chase For The NASCAR Sprint Cup Up 8% Across ESPN/ABC

    The Chase for the NASCAR Sprint Cup is averaging a 2.8 rating and 4.5 million viewers for the four races held as scheduled across ESPN and ABC, up 8% and 7%, respectively, from a 2.6 rating and 4.2 million viewers last year (five races). The first Chase race from Chicagoland Speedway was rained out and run on a Monday. This past weekend’s Bank of America 500 from Charlotte Motor Speedway on ABC -- which is the only Chase race on broadcast TV -- earned a 3.2 rating (5.4 million viewers), flat compared to the same race last year.  

    WHAT’S UP DOC: ESPN Films' fall slate of documentaries has averaged 962,000 viewers for the premieres of the first three films, which has included “Catching Hell,” “Renée” and “The Dotted Line.” “Catching Hell,” which was director Alex Gibney’s look at sports scapegoating around Steve Bartman and Bill Buckner, has had the top premiere thus far with 1.4 million viewers on Sept. 27. That figure was higher than audience for all but six of the “30 for 30” premieres on the net. “Renée” averaged 508,000 viewers for its premiere and “The Dotted Line” averaged 810,000 viewers.

    The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    "NFL on Fox": Cowboys-Patriots (88%)
    10/16
    Fox
    4:44-7:35pm
    17.1
    28,443
    "NFL on Fox": (regional)
    10/16
    Fox
    1:03-4:44pm
    10.5
    17,201
    "Sunday Night Football": Vikings-Bears
    10/16
    NBC
    8:31-11:16pm
    10.1
    16,568
    "NFL on CBS": (single)
    10/16
    CBS
    1:00-4:05pm
    8.8
    14,533
    "The OT"
    10/16
    Fox
    7:35-8:00pm
    7.9
    12,770
    "Football Night in America"
    10/16
    NBC
    7:30-8:15pm
    4.8
    7,760
    ALCS: Rangers-Tigers: Game Six
    10/15
    Fox
    8:02-11:35pm
    4.6
    7,702
    "Fox NFL Sunday"
    10/16
    Fox
    12:00-1:00pm
    4.0
    6,100
    College Football: (regional)
    10/15
    ABC
    3:30-7:00pm
    3.8
    5,587
    NASCAR Sprint Cup:
    Bank of America 500 (Charlotte)
    10/15
    ABC
    7:30-11:30pm
    3.2
    5,396
    College Football: LSU-Tennessee
    10/15
    CBS
    3:30-6:55pm
    2.8
    4,447
    "The NFL Today"
    10/16
    CBS
    12:00-1:00pm
    2.1
    n/a
    Izod IndyCar Series World
    Championships (Las Vegas)*
    10/16
    ABC
    3:33-6:32pm
    1.6
    2,448
    PBR: Cooper Tires Invitational (taped)
    10/16
    CBS
    5:00-6:00pm
    1.1
    1,546
    World Gymnastics Championships: (taped)
    10/15
    NBC
    1:00-3:00pm
    0.8
    1,339
    World Gymnastics Championships: (taped)
    10/16
    NBC
    2:00-4:00pm
    0.7
    1,035
    Horse Racing: Keeneland
    10/15
    NBC
    5:00-6:00pm
    0.6
    873
    Dew Tour Championships
    10/15
    NBC
    3:30-5:00pm
    0.5
    759
    Dew Tour Championships
    10/16
    NBC
    4:30-6:00pm
    0.5
    647
    "College Football Today"
    10/15
    CBS
    3:00-3:30pm
    0.5
    n/a
    Lucas Oil Off Road Racing (taped)
    10/15
    CBS
    2:00-3:00pm
    0.3
    n/a
               

    NOTE: * = Majority of coverage surrounded a crash on lap 11 that resulted in the death of driver Dan Wheldon. The race was called off following the accident.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    "Monday Night Football": Bears-Lions
    10/10
    ESPN
    8:30-11:49pm
    10.3
    16,378
    NLCS: Cardinals-Brewers: Game Six
    10/16
    TBS
    7:57pm-12:00am
    3.6
    5,938
    NLCS: Cardinals-Brewers: Game Four
    10/13
    TBS
    7:57-11:38pm
    3.7
    5,650
    NLCS: Cardinals-Brewers: Game Five
    10/14
    TBS
    7:57-11:23pm
    3.4
    5,461
    College Football: Michigan-Michigan State
    10/15
    ESPN
    12:01-3:30pm
    3.3
    4,777
    NLCS: Cardinals-Brewers: Game Three
    10/12
    TBS
    7:59-11:28pm
    2.8
    4,282
    College Football: Arizona State-Oregon
    10/15
    ESPN
    10:26pm-1:49am
    2.5
    3,868
    College Football: Florida-Auburn
    10/15
    ESPN
    7:00-10:26pm
    2.2
    3,571
    "Monday Night Countdown"
    10/10
    ESPN
    7:00-8:30pm
    2.1
    3,051
    NLCS: Cardinals-Brewers: Game Two
    10/10
    TBS
    7:57-11:49pm
    1.9
    3,021

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