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SBD/October 21, 2011/Marketing and Sponsorship
LSU's Nike Pro Combat Uniforms Harken Back To The Late '50s For Inspiration
Published October 21, 2011
ONE AND DONE: Univ. of Michigan AD Dave Brandon said that the plan "to create a new road jersey" that would be worn only for last week's game against Michigan State "launched soon after the Spartans unveiled their special uniforms on Sept. 13." Brandon said that he called adidas, "discussed Nike's plan for MSU, and the apparel company got to work immediately to produce the Michigan road jersey." He "wanted the jerseys to be close to what the Wolverines wore" against Notre Dame earlier in the season during the first night game at Michigan Stadium. Brandon said, "It's not a marketing and merchandise strategy. It was to fire up the team as far as our own competitive edge." He added that Michigan "does not plan to become Oregon, wearing a number of different uniform combinations during the season." Brandon: "As far as I was concerned, this was a one-off thing. If our merchandising partners think there's a market and adidas wants to market the jerseys … that wasn't really the strategy" (DETROIT NEWS, 10/21).