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Marlins Team With The Clevelander To Bring South Beach Feel To New Ballpark
Published October 21, 2011
The Marlins are teaming up with South Beach hotel The Clevelander to "add a pool-party flavor" to their new ballpark next season, according to Manny Navarro of the MIAMI HERALD. The team will work with The Clevelander to "open a satellite club behind the left-field wall in the area formerly known as 'La Playa' adjacent to the Marlins’ bullpen." In addition to "poolside entertainment that will include dancers and DJs open to approximately as many as 120 partygoers, there will be field-level seating and table service featuring food selections from the South Beach location." Marlins President David Samson and The Clevelander GM Mike Palma said that the area "will be open before and after games, and on non-game days, as late as" 3:00am ET. Individual tickets to the area "will be available when the area is not bought out for private parties" (MIAMI HERALD, 10/21). MLB.com's Christina De Nicola noted The Clevelander "will incorporate its menu from the original location and add ballpark essentials like buffalo wings, burgers and nachos." Approximately 120 fans -- 21 or older, unless accompanied by a parent or guardian -- "will be able to visit the area with either standing-room tickets near the bar or Field Level seats to catch the action on the diamond." Live dancers and DJs "will also provide entertainment away from the diamond." Samson "envisions the area being open 365 days a year" (MLB.com, 10/20). Samson said, "We want this ballpark to be different, and the Clevelander is an example. It’s just not done anywhere, and you can’t do this in most cities, but in Miami you can, so why not take advantage of where we are? We don’t need fireplaces. We need entertainment venues, and that’s what we have" (SUN-SENTINEL.com, 10/20).