Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup Marketplace Roundup Turner Sports Selling Single-Sponsor Ad Breaks Monster Easing Into NASCAR Title Sponsorship Could Mookie Betts Be Next Face Of Baseball? Nike Uses Davis For ASG Weekend "Equality" Ads Marketplace Roundup Nature's Bakery Intends To Countersue SHR
SBD/October 20, 2011/Marketing and Sponsorship
Driving For Dollars: NASCAR Teams Continue To Scramble For Sponsorship Cash
Published October 20, 2011
TRYING TO FIND NEW PARTNERS: Red Bull Racing VP & GM Jay Frye said the recent on-track success of driver Kasey Kahne has "made the phone ring" regarding the '12 season. Red Bull earlier this year announced its plan to withdraw its Cup team, but Frye said the team has "two or three things that we're working on that we're very optimistic about" and is in "serious negotiations" with those groups. Frye said, "We continue to get new calls every week. ... So we're really optimistic something is going to happen in the next couple of weeks" ("NASCAR Now," ESPN2, 10/18). Meanwhile, Red Line Synthetic Oil, along with Green Stuff, renewed its primary sponsorship with driver Scott Speed. Speed will race in the Good Sam Club 500 on Sunday at Talladega Superspeedway (Red Line Oil).