SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/October 20, 2011/Marketing and Sponsorship
Derrick Rose Following In Footsteps Of Kobe, LeBron As A Global NBA Star
Published October 20, 2011
PLAYING OLE DEFENSE: In Illinois, Mike McGraw wrote a “good ad campaign will go a long way toward selling a shoe.” Rose and Magic C Dwight Howard were featured in the adidas “Fast Don't Lie” campaign last year with comedian Ken Jeong. Rose this year got to go "solo in a bullfighting-themed TV spot, filmed on location in Madrid." Rose said, "It was very hard, being out there in the sun all day. It actually took, like, three days in Spain. The experience was great. I'm just happy the feedback was great.” McGraw noted Rose, who is often described “as painfully shy, now enjoys getting in front of the cameras.” He said, “Hopefully, adidas will come up with new ideas, so we'll be out there again.” Meanwhile, Rose “provided some input into its design," including the phrase "all flights canceled" on the tongue (Illinois DAILY HERALD, 10/19).