Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 19, 2011/Research and RatingsPrint All
Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.Which giveaways are most effective at boosting MLB attendance?
GIVEAWAY% Bobblehead/figurine55% Cap17% Jersey/T-shirt16% Backpack/bag2% Magnetic schedule2% Lunch box/school supplies1% Calendar1% Poster0% Not sure/no response6%Which promotions are most effective at boosting MLB attendance? PROMOTION% Fireworks32% Ticket discount (family day, group incentive, etc.)22% Concert13% Player autograph session10% Fan appreciation day4% Concessions discount4% Kids day4% Run the bases event3% Cultural celebration1% Military appreciation day1% Not sure/no response6%