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SBD/October 19, 2011/Research and RatingsPrint All
Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.Which giveaways are most effective at boosting MLB attendance?
GIVEAWAY% Bobblehead/figurine55% Cap17% Jersey/T-shirt16% Backpack/bag2% Magnetic schedule2% Lunch box/school supplies1% Calendar1% Poster0% Not sure/no response6%Which promotions are most effective at boosting MLB attendance? PROMOTION% Fireworks32% Ticket discount (family day, group incentive, etc.)22% Concert13% Player autograph session10% Fan appreciation day4% Concessions discount4% Kids day4% Run the bases event3% Cultural celebration1% Military appreciation day1% Not sure/no response6%