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  • Sports Execs Say Bobbleheads Remain Best MLB Giveaway; Fireworks Are Best Promotion

    Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.

    Which giveaways are most effective at boosting MLB attendance?
    GIVEAWAY
    %
    Bobblehead/figurine
    55%
    Cap
    17%
    Jersey/T-shirt
    16%
    Backpack/bag
    2%
    Magnetic schedule
    2%
    Lunch box/school supplies
    1%
    Calendar
    1%
    Poster
    0%
    Not sure/no response
    6%
    Which promotions are most effective at boosting MLB attendance?
    PROMOTION
    %
    Fireworks
    32%
    Ticket discount (family day, group incentive, etc.)
    22%
    Concert
    13%
    Player autograph session
    10%
    Fan appreciation day
    4%
    Concessions discount
    4%
    Kids day
    4%
    Run the bases event
    3%
    Cultural celebration
    1%
    Military appreciation day
    1%
    Not sure/no response
    6%

     

    Print | Tags: Research and Ratings, MLB
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