Twitter's Ad Platform Adds Partners Del Mar's '13 Season Approved Twitter Taco Bell Rolls Out NBA BIG Boxes QuintEvents To Sell NBA Draft Hospitality CFE Gets Naming Rights For UCF Arena Sources: Burke Out As USA Hockey GM Classified Advertisements Blackhawks' Local Audience Helping National Nets Executive Transactions
Sections
SBD/October 19, 2011/Research and Ratings
Print All-
Sports Execs Say Bobbleheads Remain Best MLB Giveaway; Fireworks Are Best Promotion
Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.
Which giveaways are most effective at boosting MLB attendance?GIVEAWAY %Bobblehead/figurine 55%Cap 17%Jersey/T-shirt 16%Backpack/bag 2%Magnetic schedule 2%Lunch box/school supplies 1%Calendar 1%Poster 0%Not sure/no response 6%Which promotions are most effective at boosting MLB attendance?PROMOTION %Fireworks 32%Ticket discount (family day, group incentive, etc.) 22%Concert 13%Player autograph session 10%Fan appreciation day 4%Concessions discount 4%Kids day 4%Run the bases event 3%Cultural celebration 1%Military appreciation day 1%Not sure/no response 6%




