Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews
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SBD/October 19, 2011/Marketing and Sponsorship
Published October 19, 2011
ACROSS THE GLOBE: In DC, Michael Lee reported Wizards C JaVale McGee was scheduled to "go on a promotion tour through the Philippines for Smart Communications, the country's leading wireless provider." A source said that he will "film commercials and make some appearances as part of a newly-signed endorsement deal with the talk and text company" (WASHINGTONPOST.com, 10/18).
ROUNDUP: USA TODAY's Reid Cherner noted the FTD College Rose Collection "allows you to be true to your school and true-blue." The company "offers special arrangements of roses that match school colors." The schools that "are currently involved in the flower venture" are Alabama, Florida, Miami, Oklahoma, Penn State and Tennessee (USATODAY.com, 10/18)....The Bears have partnered with Chicago-based AthletiCo Physical and Occupational Therapy, which will become the club's official physical therapy provider. AthletiCo will sponsor fitness segments on ChicagoBears.com and will maintain a presence throughout the season, including sponsoring the digital scoreboard and end zone LED displays (Bears).