Radisson Suspends Vikings Sponsorship Richard Sherman Releases Line Of Sunglasses Big West Signs Five-Year Deal With Learfield Univ. Of Illinois Calls For Coors To Pull Billboards Adidas' Hainer Coming Under Pressure From Investors Nike-Under Armour Rivalry Growing Major Sponsors Sticking By NFL Pepsi Promo Offers Fans Free 49ers Tix Under Armour-Notre Dame Deal Benefits Both Marketplace Roundup
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SBD/October 19, 2011/Marketing and Sponsorship
Published October 19, 2011
ACROSS THE GLOBE: In DC, Michael Lee reported Wizards C JaVale McGee was scheduled to "go on a promotion tour through the Philippines for Smart Communications, the country's leading wireless provider." A source said that he will "film commercials and make some appearances as part of a newly-signed endorsement deal with the talk and text company" (WASHINGTONPOST.com, 10/18).
ROUNDUP: USA TODAY's Reid Cherner noted the FTD College Rose Collection "allows you to be true to your school and true-blue." The company "offers special arrangements of roses that match school colors." The schools that "are currently involved in the flower venture" are Alabama, Florida, Miami, Oklahoma, Penn State and Tennessee (USATODAY.com, 10/18)....The Bears have partnered with Chicago-based AthletiCo Physical and Occupational Therapy, which will become the club's official physical therapy provider. AthletiCo will sponsor fitness segments on ChicagoBears.com and will maintain a presence throughout the season, including sponsoring the digital scoreboard and end zone LED displays (Bears).