Sources: Sprint Shelves NASCAR "Experience" Carnival To Air First Super Bowl Ad MJ Leads eBay Athlete Merch Sales Chick-Fil-A Takes Wizards Promo To Next Level Marketplace Roundup Constellation, NHL Sign Groundbreaking Pact Rafael Nadal Inks Tommy Hilfiger Endorsement Hornets, Waste Management Ink Partnership Alshon Jeffery Signs With BodyArmor Marketplace Roundup
SBD/October 19, 2011/Marketing and Sponsorship
Mississippi State The Latest School Set To Don Special Football Jerseys This Year
Published October 19, 2011
Mississippi State Univ. will wear a special adidas football uniform for the Nov. 26 season finale against Ole Miss. The "rivalry" design will feature a maroon jersey and pants, with gold numbers and "Hail State" on the name plate. The gold accents on the uniform tie into the trophy the teams annually play for, the Golden Egg. The jerseys feature enlarged "Mississippi State" wording over gold numbers on the front, with gold numbers and nameplates all featuring "Hail State,” the name of the school's fight song. The Bulldogs will also wear specially designed gold cleats. Retail outlets have begun sales of replica jerseys and related apparel (MSU). In Jackson, Brandon Marcello wrote, “I saw several concepts of the uniform and head gear this summer. The gold cleats were always a mainstay, though the logo representing the entire state of Mississippi was featured prominently on at least one of the designs” (CLARIONLEDGER.com, 10/18).