NBC Not Setting Ad Rates For "PBC" Nationwide, SMI Extend Deal Through '17 Penske Unveils Logo For 25 Years With Miller Lite Blue-Chip Brands Migrating Toward MLS Marketplace Roundup Univ. Of Kentucky Extends Nike Deal Adidas Expects "Robust" Sales Growth Ugg Using NHLers For Brand Awareness LizardSkins Tape Popular Among MLBers Marketplace Roundup
Upcoming Conferences and Events
SBD/October 19, 2011/Marketing and Sponsorship
Mississippi State The Latest School Set To Don Special Football Jerseys This Year
Published October 19, 2011
Mississippi State Univ. will wear a special adidas football uniform for the Nov. 26 season finale against Ole Miss. The "rivalry" design will feature a maroon jersey and pants, with gold numbers and "Hail State" on the name plate. The gold accents on the uniform tie into the trophy the teams annually play for, the Golden Egg. The jerseys feature enlarged "Mississippi State" wording over gold numbers on the front, with gold numbers and nameplates all featuring "Hail State,” the name of the school's fight song. The Bulldogs will also wear specially designed gold cleats. Retail outlets have begun sales of replica jerseys and related apparel (MSU). In Jackson, Brandon Marcello wrote, “I saw several concepts of the uniform and head gear this summer. The gold cleats were always a mainstay, though the logo representing the entire state of Mississippi was featured prominently on at least one of the designs” (CLARIONLEDGER.com, 10/18).