ESPN Negotiates Out-Of-Home TV Deals Under Armour Providing UAB Apparel Philly Retailers Cash In On Wentz' Hot Start Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image
SBD/October 18, 2011/Marketing and Sponsorship
Published October 18, 2011
NEW LOOK: In Ft. Lauderdale, Ira Winderman noted included in the release of EA Sports’ "NBA 2K12" video game “is an alternate-jersey option for the Heat, one never before worn in game action by the team, but one that has been confirmed will be part of the rotation should the 2011-12 season eventually get under way.” The jersey, “a stark black-and-white offering that was utilized on the team’s 2010-11 poster, will be used for a few, select games, with the traditional black and the alternate red uniforms to remain the staples beyond the home whites” (SUN-SENTINEL.com, 10/17).
ON THE GREEN: Golfer Keegan Bradley and Cleveland Golf have agreed to “a multi-year extension,” and Bradley “will play Cleveland woods, irons and wedges as well as a Srixon ball.” He will also "continue using headwear adorned with the company names and logos." Financial terms of the deal were not released (ESPN.com 10/14).
MAKING A CONNECTION: The NFL Giants have inked a multiyear partnership with Adorama, making the company the team’s official electronics retailer. Adorama will have a cross-channel presence across all Giants media including online at Giants.com, on their social networking sites, during their TV and radio programming, as well as in-stadium signage and promotions at MetLife Stadium. Exclusive in-store and online deals will be complimented by special game-time events such as the fan photograph of the week, which will be shown on the in-stadium videoboards (Giants).