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SBD/October 18, 2011/Marketing and Sponsorship
Published October 18, 2011
NEW LOOK: In Ft. Lauderdale, Ira Winderman noted included in the release of EA Sports’ "NBA 2K12" video game “is an alternate-jersey option for the Heat, one never before worn in game action by the team, but one that has been confirmed will be part of the rotation should the 2011-12 season eventually get under way.” The jersey, “a stark black-and-white offering that was utilized on the team’s 2010-11 poster, will be used for a few, select games, with the traditional black and the alternate red uniforms to remain the staples beyond the home whites” (SUN-SENTINEL.com, 10/17).
ON THE GREEN: Golfer Keegan Bradley and Cleveland Golf have agreed to “a multi-year extension,” and Bradley “will play Cleveland woods, irons and wedges as well as a Srixon ball.” He will also "continue using headwear adorned with the company names and logos." Financial terms of the deal were not released (ESPN.com 10/14).
MAKING A CONNECTION: The NFL Giants have inked a multiyear partnership with Adorama, making the company the team’s official electronics retailer. Adorama will have a cross-channel presence across all Giants media including online at Giants.com, on their social networking sites, during their TV and radio programming, as well as in-stadium signage and promotions at MetLife Stadium. Exclusive in-store and online deals will be complimented by special game-time events such as the fan photograph of the week, which will be shown on the in-stadium videoboards (Giants).