Curry Signs Deal For Coaching Site CoachUp Under Armour Eyes Australian Foray EPL May Abandon Title Sponsorship Model Marketplace Roundup Report: Barclays Will Not Renew EPL Deal LPGA's ANA Inspiration Slowly Rebranding New Balance Touts Soccer Line In New Ad Greivis Vasquez' Under Armour Shoe Set To Debut ESPN To Integrate Outbrain Content Online Banks Using Athletes To Grow Brand
Upcoming Conferences and Events
SBD/October 18, 2011/Marketing and Sponsorship
Published October 18, 2011
NEW LOOK: In Ft. Lauderdale, Ira Winderman noted included in the release of EA Sports’ "NBA 2K12" video game “is an alternate-jersey option for the Heat, one never before worn in game action by the team, but one that has been confirmed will be part of the rotation should the 2011-12 season eventually get under way.” The jersey, “a stark black-and-white offering that was utilized on the team’s 2010-11 poster, will be used for a few, select games, with the traditional black and the alternate red uniforms to remain the staples beyond the home whites” (SUN-SENTINEL.com, 10/17).
ON THE GREEN: Golfer Keegan Bradley and Cleveland Golf have agreed to “a multi-year extension,” and Bradley “will play Cleveland woods, irons and wedges as well as a Srixon ball.” He will also "continue using headwear adorned with the company names and logos." Financial terms of the deal were not released (ESPN.com 10/14).
MAKING A CONNECTION: The NFL Giants have inked a multiyear partnership with Adorama, making the company the team’s official electronics retailer. Adorama will have a cross-channel presence across all Giants media including online at Giants.com, on their social networking sites, during their TV and radio programming, as well as in-stadium signage and promotions at MetLife Stadium. Exclusive in-store and online deals will be complimented by special game-time events such as the fan photograph of the week, which will be shown on the in-stadium videoboards (Giants).