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SBD/October 14, 2011/Media
HBO Hires Showtime's Ken Hershman To Succeed As Sports Division President
Published October 14, 2011
PATHWAY TO SUCCESS: YAHOO SPORTS’ Kevin Iole wrote the HBO Sports “dogma during the Hershman regime needs to be simple: Fight your way onto the network and fight to remain on the network.” There should be “no appearances because you’ve signed with a powerful manager or an influential promoter.” The standard by which a potential fight should be judged is “whether it will make a compelling match on television.” If Hershman “pursues that philosophy and doesn’t grant most favored nation status to any promoter or manager like the previous regime did, then this hire will be a smash hit.” Iole: “Putting on competitive, evenly matched fights is the most important thing Hershman can do, but he needs to do more to help boxing regain its significance at the network and in the minds of its viewers” (SPORTS.YAHOO.com, 10/13).