SBD/October 14, 2011/Media

Final Ratings: New Fall Shows On ESPN2, Versus See Audience Dips From Initial Episodes

ESPN2’s new show “Dan Le Batard is Highly Questionable” has averaged 143,000 viewers in the 4:00pm ET slot since its debut on Sept. 12, though numbers over the last two weeks have been down from the initial two-week period. The show’s top audience was 197,000 viewers set on both Sept. 19 and 20. The net’s other new show this fall, “Numbers Never Lie,” has averaged 132,000 viewers in the 3:30pm slot during the same timeframe. The show has seen a similar decline over the last two weeks. The top audience for the show came on Friday, Sept. 16 with 235,000 viewers, but the program has not had a Friday episode since due to NASCAR programming. Meanwhile, Versus’ four new shows this fall have been led by "NFL Turning Point" on Thursdays in the 10:00pm slot with 83,000 average viewers since its debut on Sept. 15. The show, however, has not topped 100,000 viewers since its debut. “CNBC Sports Biz: Game On!” featuring Darren Rovell has averaged 26,000 viewers in its 7:00pm time slot on Fridays, while “College Football Talk” has averaged 25,000 viewers in its Monday 5:00pm slot. “NBC Sports Talk," which Versus airs daily in the 6:00pm window, has averaged only 24,000 viewers since its debut on Sept. 8.

PRIME NUMBERS: NBC’s Packers-Falcons “SNF” matchup in Week Five averaged a 13.4 final rating and 22.0 million viewers, marking the top primetime program on all of TV for the week ending Oct. 9. The game was also up 30% in both metrics compared to a 10.3 rating and 16.9 million viewers for Eagles-49ers in Week Five last year. Meanwhile, ESPN’s Bears-Lions “MNF” matchup averaged a 10.3 U.S. rating and 16.4 million viewers, down 4% and 5%, respectively, from a 10.7 rating and 17.3 million viewers last year for Vikings-Jets (Austin Karp, THE DAILY).

NOTES: Golf Channel's coverage of last week's PGA Tour Frys.com Open averaged 727,000 viewers, marking the net's most-viewed Fall Series tournament ever. The previous record was 354,000 average viewers for the Justin Timberlake Shriners Hospitals for Children Open two weeks ago (Golf Channel)....The three-game Lynx-Dream WNBA Finals averaged 515,000 viewers across ESPN/ESPN2, up 4% from last year’s Storm-Dream series, which aired on ABC and ESPN2 (ESPN)….Comcast SportsNet Philadelphia earned a 5.1 local rating for the Flyers’ home opener against the Canucks on Wednesday night, marking the net’s best Flyers regular-season rating ever (CSN Philadelphia)….Rogers Sportsnet averaged 490,000 viewers for the MLB LDS games, marking a record LDS audience for the net. That figure passes the previous record of 434,000 average viewers set in ’09 and is up 21% from last season (Rogers Sportsnet).

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on CBS": Jets-Patriots (81%)
10/9
CBS
4:41-7:30pm
13.6
22,598
"Sunday Night Football":
Packers-Falcons
10/9
NBC
8:30-11:22pm
13.4
22,046
"NFL on Fox": (single)
10/9
Fox
1:00-4:05pm
9.9
16,006
"NFL on CBS": (regional)
10/9
CBS
1:00-4:41pm
7.1
11,224
"Football Night in America"
10/9
NBC
7:30-8:15pm
5.8
9,192
NCAA Football: Oklahoma-Texas
10/8
ABC
12:00-3:44pm
4.3
6,533
ALCS: Tigers-Rangers: Game One*
10/8
Fox
8:02pm-1:04am
3.5
5,770
NCAA Football: Ohio State-Nebraska
10/8
ABC
8:07-11:34pm
3.6
5,639
NCAA Football: (regional)
10/8
ABC
3:44-7:30pm
3.5
5,367
NCAA Football: Florida-LSU
10/8
CBS
3:30-6:57pm
3.2
4,912
NCAA Football:
Air Force-Notre Dame
10/8
NBC
3:30-7:00pm
1.1
1,587
Soccer friendly: U.S.-Honduras
10/8
Uni
5:55-8:03pm
0.5
849
Diamond League Track & Field (taped)
10/9
NBC
4:00-5:00pm
0.6
844
World of Adventure Sports (taped)
10/9
NBC
5:00-6:00pm
0.5
763
Mexico Primera Division:
Toluca-CD Guadalajara
10/9
Tele
12:55-3:00pm
0.4
571
Epic Poker: Six-Max
Main Event (taped)
10/8
CBS
1:00-2:00pm
0.3
492
 

NOTE: Game featured two rain delays. Telecast aired from 8:00-9:45pm, 10:15-11:00pm and 11:45pm-1:00am.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football":
Colts-Buccaneers
10/3
ESPN
8:30pm-12:18am
7.0
10,837
ALDS: Tigers-Yankees: Game Five
10/6
TBS
8:00-11:53pm
6.2
9,720
NLDS: Cardinals-Phillies: Game Five
10/7
TBS
8:54-11:23pm
5.1
8,389
ALDS: Tigers-Yankees: Game Four
10/4
TBS
8:30-11:55pm
4.6
7,012
ALDS: Tigers-Yankees: Game Three
10/3
TBS
9:00pm-12:04am
3.9
6,046
NLDS: Cardinals-Phillies: Game Three
10/4
TBS
5:20-8:26pm
3.1
4,617
NLDS: Brewers-D'Backs: Game Five
10/7
TBS
5:00-8:54pm
3.0
4,592
NLDS: Cardinals-Phillies: Game Four
10/5
TBS
6:00-8:55pm
3.0
4,507
NASCAR Sprint Cup:
Hollywood Casino 400 (Kansas)
10/9
ESPN
2:00-5:30pm
2.6
4,173
NLDS: Brewers-D'Backs: Game Four
10/5
TBS
8:30pm-1:13am
2.5
3,615

 

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