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SBD/October 14, 2011/Marketing and Sponsorship
U.K. Government To Fine Ambush Marketing Streakers Donning Logos During '12 Olympics
Published October 14, 2011
face huge fine or even jail time
LET'S GET TOGETHER: MARKETING magazine’s Loulla-Mae Eleftheriou-Smith reported Coca-Cola is “in talks with fellow sponsor Visa to introduce cashless payment vending machines to the UK during the Games, within the Olympic park.” Visa is “already working with two other Olympic sponsors,” as it “struck a partnership with Lloyds TSB in May that included a tie-up with Samsung's Near Field Communication (NFC)-ready handsets to promote cashless payments in the run-up to the Olympics.” Samsung is “expected to issue the handsets to athletes and to put them on general sale” (MARKETINGMAGAZINE.co.uk, 10/13).