Plans To Replace Kemper Arena Halted Bills Confirm Return To The Ralph Court Declines To Dismiss Redskins Suit FSU, Alabama In Talks To Play In '17 Heat, Sun Sports Extend TV Deal Classified Advertisements Executive Transactions Reds Upgrading GABP Ahead Of All-Star Game Red Sox Spend Big With Ramirez, Sandoval ESPN Draws Lowest "MNF" Rating Of '14
SBD/October 14, 2011/In The StudioPrint All
Part Two of SBJ motorsports reporter Tripp Mickle's conversation with Penske Racing VP/Marketing & Communications Jonathan Gibson focuses on the organization's NASCAR business. Gibson explains why the team went from three to two Sprint Cup Series cars, and why it shifted some of its drivers' sponsorships while bringing in new sponsor Shell Penzoil. He also talked about how Penske's deal with Miller Lite makes the beer brand a primary sponsor in all 36 Sprint Cup Series races, a rare thing in today's NASCAR sponsorship climate: "They can take this program to every one of their distributors around the country and be able to activate it from February to November."