Orlando City Venue Privately Funded ESPN's Ley, Schaap Praised FIFA Coverage SEC To Pay Out $435M In Revenues DraftKings To Sponsor Belmont Stakes NLL Swarm Moving To Atlanta Area Blatter Re-Elected FIFA President Braves Sign Delaware North For New Ballpark Bulls Brass Parts Ways With Thibodeau Blatter Wins Fifth Term As FIFA President Warriors-Rockets Gets Big Viewership For ESPN
SBD/October 14, 2011/In The StudioPrint All
Part Two of SBJ motorsports reporter Tripp Mickle's conversation with Penske Racing VP/Marketing & Communications Jonathan Gibson focuses on the organization's NASCAR business. Gibson explains why the team went from three to two Sprint Cup Series cars, and why it shifted some of its drivers' sponsorships while bringing in new sponsor Shell Penzoil. He also talked about how Penske's deal with Miller Lite makes the beer brand a primary sponsor in all 36 Sprint Cup Series races, a rare thing in today's NASCAR sponsorship climate: "They can take this program to every one of their distributors around the country and be able to activate it from February to November."