Grizzlies Swap D-League Franchises Jazz Transfering Ownership To Family Trust Bernie Ecclestone Out As F1 CEO Hooters Back In NASCAR With Hendrick Deal Northwestern Mutual To Sponsor Brewers' Club Deloitte Has Long-Term Deal With USTA Marlins Extend Radio Broadcast Deal USF Set To Extend Stadium Lease Mixed Results For Conference Championship Ratings Patriots' Super Bowl Berth Produces Goodell Subplot
SBD/October 14, 2011/In The StudioPrint All
Part Two of SBJ motorsports reporter Tripp Mickle's conversation with Penske Racing VP/Marketing & Communications Jonathan Gibson focuses on the organization's NASCAR business. Gibson explains why the team went from three to two Sprint Cup Series cars, and why it shifted some of its drivers' sponsorships while bringing in new sponsor Shell Penzoil. He also talked about how Penske's deal with Miller Lite makes the beer brand a primary sponsor in all 36 Sprint Cup Series races, a rare thing in today's NASCAR sponsorship climate: "They can take this program to every one of their distributors around the country and be able to activate it from February to November."