U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/October 14, 2011/In The StudioPrint All
Part Two of SBJ motorsports reporter Tripp Mickle's conversation with Penske Racing VP/Marketing & Communications Jonathan Gibson focuses on the organization's NASCAR business. Gibson explains why the team went from three to two Sprint Cup Series cars, and why it shifted some of its drivers' sponsorships while bringing in new sponsor Shell Penzoil. He also talked about how Penske's deal with Miller Lite makes the beer brand a primary sponsor in all 36 Sprint Cup Series races, a rare thing in today's NASCAR sponsorship climate: "They can take this program to every one of their distributors around the country and be able to activate it from February to November."