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Marketing and Sponsorship

Chevrolet Signs Three-Year Deal To Title Sponsor IndyCar's Return To Detroit

Chevrolet has signed a multiyear deal "to become the primary sponsor” of the Izod IndyCar Detroit Belle Isle Grand Prix on June 3, 2012, according to Bill Shea of CRAINS DETROIT BUSINESS. The race was last run “without a presenting sponsor” in ’08. Race Chair and Penske Senior VP Bud Denker said that it “has been mothballed for the past three years because of the economy.” IndyCar team owner Roger Penske said, “This will be Detroit’s first big event of the summer and it’s a week after the Indy 500, when everyone’s eyes are on IndyCar racing.” GM is “committed to sponsor the race for three years” and Penske said that “improvements to the park should make for a semi-permanent road course.” IndyCar CEO Randy Bernard said that the “new Detroit event will replace the series’ stop at Milwaukee” (CRAINSDETROIT.com, 10/12). In Detroit, Leonard Fleming notes GM officials “did not disclose how much they expect to contribute.” Belle Isle will host “four races that weekend, including the Chevrolet Indy Grand Prix, the Chevrolet Detroit Sports Car Challenge, the Cadillac V-Series Challenge and the Firestone Indy Light Series” (DETROIT NEWS, 10/13). GM North America President Mark Reuss said that Chevy “also will re-enter the IndyCar Series with a twin-turbo, direct-injected V6 racing engine” in ’12. In Detroit, Mike Brudenell reports Team Penske, Andretti Autosport and Panther Racing “already have signed to use the engine.” Chevy “supplied engines to the series in 1986-93 and in 2002-2005, winning 104 races, including the Indy 500 seven times” (DETROIT FREE PRESS, 10/13).

STAY TUNED: American Le Mans Series President & CEO Scott Atherton revealed plans for the series to be part of the '13 edition of the Detroit Belle Isle Grand Prix. A schedule conflict between the ‘12 race and the test day for next year’s 24 Hours of Le Mans will prevent North America’s sports car championship from placing Detroit into its June date (ALMS).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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