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SBD/October 12, 2011/Media
NBA Lockout Watch, Day 104: Networks Preparing Alternative Programming
Published October 12, 2011
BACKUP OPTIONS: ESPN VP/Communications Mike Soltys said the net will air "mostly college football and college basketball in November" to replace the scheduled NBA programming, but execs are "still finalizing it" (USA TODAY, 10/12). Many networks are "maintaining diplomacy while solidifying plans for alternative programming." So far, Turner Sports released a statement that read, "Our schedule will consist of the network's regular primetime entertainment lineup." CABLEFAX DAILY cited a source at an RSN that said the "company doesn't have to pay rights fees when teams aren't playing, and that although NBA advertising contracts vary by party, 'in the short-term it's not an issue.'" But the source added, "As time goes on, the effects become more meaningful" (CABLEFAX DAILY, 10/12). A spokesperson for YES Network, which carried Nets games, said, "Among the top-shelf programming we could add to our lineup is more soccer (along the lines of our existing Arsenal package) and live college basketball" (N.Y. POST, 10/12).