ESPN.com has broken a 41-month hold by Yahoo Sports atop comScore’s monthly rankings of online reach among U.S. sports sites. ESPN.com returned to the top slot for the first time since '08 with a company-record 52.2 million unique visitors in September. Yahoo Sports is now in the second slot with 49.4 million uniques. ESPN.com also set all-time comScore sports category records with 4.7 billion minutes of online consumption, and an average audience of 107,878 in any given minute during the month. "It is inspiring for us to see this clear digital sports leadership in every metric across the board," said ESPN Senior VP/Digital & Print Media John Kosner, in a statement. Since ESPN.com last led the comScore monthly rankings, many sites including both ESPN.com and Yahoo Sports have implemented comScore's new unified digital measurement technology.
| TOP 15 SPORTS SITES FOR SEPTEMBER '11
(RANKED BY UNIQUE VISITORS) |
| RANK | SITE | UNIQUE VISITORS (000) |
| 1 | ESPN.com | 52,198 |
| 2 | Yahoo Sports | 49,369 |
| 3 | FoxSports.com | 34,317 |
| 4 | NFL.com | 28,197 |
| 5 | CBSSports.com | 23,200 |
| 6 | Big Lead Sports | 20,837 |
| 7 | Turner-SI Digital* | 18,933 |
| 8 | MLB.com | 16,853 |
| 9 | NBCSports.com | 14,639 |
| 10 | USA Today sports | 12,676 |
| 11 | SBNation.com | 9,887 |
| 12 | BleacherReport.com | 8,689 |
| 13 | SportingNews.com | 7,783 |
| 14 | Jump TV/NeuLion | 6,568 |
| 15 | HuffingtonPost.com sports | 5,011 |
NOTE: * = Includes NBA.com, SI.com, NASCAR.com, PGATour.com, PGA.com, NCAA.com and WNBA.com.
