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SBD/October 12, 2011/Marketing and Sponsorship
Tim Tebow Poised To Make Star Turn -- Is That Something NFL Needs?
Published October 12, 2011
A RUSH AT THE BOX OFFICE...IN MIAMI: In Ft. Lauderdale, Dave Hyde cites a source as saying that “more than 2,000 tickets sold” for Broncos-Dolphins yesterday “on the secondary market through sites like Stubhub.com" after the announcement that Tebow will be the starter. That equaled “the previous six weeks of sales for the game.” Hyde writes, “You can count on your hand the number of players in team sports who sell tickets just by showing up. ... At some point, and soon, Tebow will have to win at the pro level to sell tickets. But for now in selected pockets like Denver and Florida, he’s a potential gold mine for the curtain going up on his season” (South Florida SUN-SENTINEL, 10/12). In West Palm Beach, Brian Biggane notes the Dolphins have planned to celebrate the Univ. of Florida's '08 national championship team on Oct. 23, and Dolphins CEO Mike Dee said that “those plans won’t change.” Neither Tebow nor Dolphins C Mike Pouncey, who were both on that UF team, “will participate in the ceremony.” The number of tickets remaining for the game was not available (PALM BEACH POST, 10/12).
EXCITEMENT CONTINUES TO GROW: GameDay Merchandising COO Marty Garafalo, whose company runs the Broncos' official team shops, yesterday said that there "has been a noticeable increase in sales because of the excitement” over Tebow being named the starter. Garafalo said that sales of Tebow merchandise “had slowed from the 2010 pace early this season, but the figures appear to be rising again, particularly in the sale of women’s No. 15 jerseys” (DENVER POST, 10/12).