Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Marketplace Roundup

USA TODAY’s Hiestand & McCarthy write NBA players’ endorsement opportunities appear “established” despite the ongoing lockout, and veteran players “are stable.” Younger players “are taking most of the hit from consumers.” Marketing Evaluations Exec VP Henry Schafer, whose company’s Q Scores measure consumer appeal of athletes and other personalities, said that Clippers F Blake Griffin, Bulls G Derrick Rose, Wizards G John Wall and Pacers F Danny Granger “dropped from an average of 21 in March to 14 last month.” Mavericks C Dirk Nowitzki was the “only NBA player with a rising Q score,” going from 18 to 25 during the same span, a “likely reflection of winning his first NBA title” (USA TODAY, 10/12).

SECRET ROSE
: CSNCHICAGO.com’s Tony Andracki noted Rose is organizing a basketball game Saturday "somewhere in Chicago,” and he will be “releasing clues via his Facebook page throughout the week with the details of the location and time of game.” Rose on his Facebook page Monday wrote, "To celebrate the launch of the adiZero Rose 2, I'm setting up a game this Saturday and am looking for some of my Facebook friends to come play with me and my crew." He will be posting clues on Facebook "letting you know where/when the game is and the password for entry." The first people to "get to the location on Saturday and that know the password will get a chance to play” (CSNCHICAGO.com, 10/10).

THEY'RE GRRRRRRREAT! USOC sponsor Kellogg Co. yesterday announced details of its Team Kellogg's program, which consists of past, present and hopeful U.S. Olympic and Paralympic athletes. Per Kellogg's sponsorship with the USOC, Team Kellogg's athletes will share their personal nutritional habits and their favorite breakfast routines on the company's Facebook page. The athletes taking part in the promotion include MLS Red Bulls F Juan Agudelo, table tennis player Michael Landers, long jumper Dwight Phillips, TV commentator and former swimmer Summer Sanders, swimmer Rebecca Soni, Paralympic track & field athlete Casey Tibbs and beach volleyballer Kerri Walsh (Kellogg Co.).

PEG O' MY HEART: Toyota Canada has signed as a sponsor of the NHL Jets in the team's inaugural year in Winnipeg. As part of the deal, Toyota receives brand placement on the Jets’ website, an in-ice logo, a camera-visible rink board and a logo featured on the backdrop behind the visitor’s bench. The company also serves as the club’s media backdrop. A 30-second promo spot for Toyota ran on the arena’s scoreboard during the Jets' home opener Sunday against the Canadiens. Toyota Canada Managing Dir Stephen Beatty noted the company will also promote the ’12 Camry this season (Toyota Canada).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/12/Marketing-and-Sponsorship/Roundup.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/12/Marketing-and-Sponsorship/Roundup.aspx

CLOSE