SBD/October 10, 2011/Research and Ratings

Overnight Ratings: Red River Rivalry Tops College Football; Sprint Cup Flat At Kansas

Oklahoma's blowout of Texas on ABC Saturday afternoon led all college football overnight Nielsen ratings over the weekend (4.5). The net also earned a 3.7 overnight for its "Saturday Night Football" featuring Ohio State-Nebraska. SEC football on CBS continued its '11 ratings slide, with the 3.3 overnight for Florida-LSU down 37% from a 5.2 for Alabama-South Carolina last year. NBC also saw an overnight ratings decline for Notre Dame football over the weekend (1.2 vs. 1.4). The NASCAR Sprint Cup Series from Kansas Speedway averaged a 2.3 overnight rating yesterday afternoon, flat compared the fourth Chase race last year, which was held at Auto Club Speedway.

Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
NCAA Football: Oklahoma-Texas
10/8
ABC
12:00-3:30pm
4.5
NCAA Football: (regional)
10/8
ABC
3:30-7:00pm
3.1
NCAA Football: Ohio State-Nebraska
10/8
ABC
8:00-11:30pm
3.7
Epic Poker: Six-Max Main Event (taped)
10/8
CBS
1:00-2:00pm
0.5
Lucas Oil Pro Pulling (taped)
10/8
CBS
2:00-3:00pm
0.4
"College Football Today"
10/8
CBS
3:00-3:30pm
0.9
NCAA Football: Florida-LSU
10/8
CBS
3:30-7:00pm
3.3
ALCS: Tigers-Rangers: Game One*
10/8
Fox
8:00pm-1:00am
3.9
NCAA Football: Notre Dame-Purdue
10/8
NBC
3:30-7:00pm
1.2
"The NFL Today"
10/9
CBS
12:00-1:00pm
2.6
"NFL on CBS": (regional)
10/9
CBS
1:00-4:15pm
9.1
"NFL on CBS": Jets-Patriots (81%)
10/9
CBS
4:15-7:30pm
15.6
"Fox NFL Sunday"
10/9
Fox
12:00-1:00pm
3.1
"NFL on Fox": (single)
10/9
Fox
1:00-4:05pm
10.7
Diamond League Track & Field (taped)
10/9
NBC
4:00-5:00pm
0.6
World of Adventure Sports (taped)
10/9
NBC
5:00-6:00pm
0.5
"Football Night in America"
10/9
NBC
7:30-8:15pm
5.9
"Sunday Night Football": Packers-Falcons
10/9
NBC
8:30-11:30pm
14.0
 

NOTES: Game featured two rain delays. Telecast aired from 8:00-9:45pm, 10:15-11:00pm and 11:45pm-1:00am.

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