SBD/October 7, 2011/Research and Ratings

Cable TV Nets Fail To Reach 100 Million U.S. Homes For First Time Since '09

This month marks the first period since November ’09 in which there was not a single cable TV network topping the 100-million homes distribution mark. ESPN and ESPN2, the sports nets with the best distribution, both have not topped 100 million homes since July. As the '11-12 NHL season gets underway, Versus is in 75 million homes, up slightly from the same period last year. Listed below are the top 10 cable TV networks in U.S. distribution for October, with comparisons to previous years, along with similar data for networks carrying sports content (THE DAILY).

CABLE TV NETWORK DISTRIBUTION IN THE U.S. FOR OCTOBER
NETWORK
'06 (000)
'07 (000)
'08 (000)
'09 (000)
'10 (000)
'11 (000)
The Weather Channel
91,744
96,410
98,366
99,966
100,805
99,897
TBS
91,462
96,059
98,655
100,158
101,226
99,796
Discovery Channel
92,253
96,926
98,318
99,902
100,690
99,603
Food Network
90,813
95,575
97,543
99,305
100,404
99,391
Nick-at-Nite
91,660
96,360
98,103
99,648
100,577
99,358
Nickelodeon
91,660
96,630
98,103
99,648
100,577
99,358
USA Network
91,784
96,402
97,970
99,338
100,172
99,177
CNN
92,044
96,554
97,945
99,430
100,237
99,081
TNT
91,906
96,400
97,716
99,308
100,215
99,011
A&E
91,583
96,205
97,556
99,022
99,935
98,882
ESPN
92,235
96,566
97,742
99,088
99,960
98,648
ESPN2
91,686
96,243
97,348
98,824
99,931
98,470
FX
89,991
94,513
94,853
96,198
96,877
97,996
Golf Channel
69,363
76,798
82,000
81,631
83,368
82,934
Speed
68,161
72,916
73,293
74,184
77,091
77,394
Versus
70,684
74,020
73,546
63,379
74,707
74,989
ESPNews
51,712
62,152
67,375
69,841
74,248
73,264
ESPNU
n/a
n/a
n/a
n/a
73,689
71,948
MLB Network
n/a
n/a
n/a
n/a
55,819
67,220
NFL Network
n/a
43,942
41,916
50,334
57,299
56,550
NBA TV
n/a
n/a
n/a
n/a
n/a
54,400
Fox Soccer
n/a
n/a
34,317
34,767
38,449
38,844
ESPN Classic
62,132
63,187
63,194
63,871
40,848
32,648
Fuel TV
n/a
n/a
n/a
n/a
n/a
31,750
 

NOTES: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.

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