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Marketing and Sponsorship

Revving Up: Cars.com Returns To Super Bowl For Fifth Straight Year With 30-Second Spot

Cars.com Friday announced it has bought a 30-second ad during NBC's broadcast of Super Bowl XLVI, marking the fifth consecutive Super Bowl the company will be a part of. The commercial, via DDB Chicago, will air in the third quarter and will focus on the website's resources available to shoppers to help them pick their car (Cars.com). ADWEEK.com's Anthnoy Crupi notes NBC last month indicated that it "had just a handful of spots left in the Super Bowl." While NBC Senior VP/Sports & Olympic Sales Seth Winter "declined to identify the clients who have already signed on, he acknowledged that NBC's broadcast will be just as flush with car dealers as last year's production on Fox" (ADWEEK.com, 10/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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