SBD/October 7, 2011/Marketing and Sponsorship

Revving Up: Cars.com Returns To Super Bowl For Fifth Straight Year With 30-Second Spot

Cars.com Friday announced it has bought a 30-second ad during NBC's broadcast of Super Bowl XLVI, marking the fifth consecutive Super Bowl the company will be a part of. The commercial, via DDB Chicago, will air in the third quarter and will focus on the website's resources available to shoppers to help them pick their car (Cars.com). ADWEEK.com's Anthnoy Crupi notes NBC last month indicated that it "had just a handful of spots left in the Super Bowl." While NBC Senior VP/Sports & Olympic Sales Seth Winter "declined to identify the clients who have already signed on, he acknowledged that NBC's broadcast will be just as flush with car dealers as last year's production on Fox" (ADWEEK.com, 10/7).
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