Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/October 7, 2011/In The StudioPrint All
Chip Ganassi Racing Teams President Steve Lauletta talks about his professional journey and the sports business stories he is following in part three of his discussion with SBJ/SBD Exec Editor Abe Madkour and SBJ reporter Tripp Mickle. Social media is one of the topics covered, and Lauletta delves into some of the details of Ganassi's social and digital efforts. Lauletta: "We are dedicating a lot of resources to it. We are going to have some dedicated people to it." He also touched on the sports strategy of Miller, a brand he used to work for. See part one and two of SBJ/SBD's talk with Lauletta.