SBD/October 7, 2011/Classified Advertisements

SBJ In-Depth: Horse Racing

The horse racing industry has picked up its pace to reach more casual fans, calling on tracks and partners to be more innovative in how they promote the sport. Whether it’s programs to explain the betting process, or providing additional entertainment elements, the industry has introduced itself to more consumers. On the eve of the Breeders’ Cup at Churchill Downs, who has made the most strides in growing their business?

Publishing Date: Oct. 31 Ad Close: Oct. 17 Materials Close: Oct. 19. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or
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