SBD/October 6, 2011/NHL Season Preview

NHL Season-Ticket Renewal Rate More Than 90% For '11-12

The NHL "has increased its base of full-season-ticket holders for the second consecutive season," according to Fred Dreier of SPORTSBUSINESS JOURNAL. With 90.3% of season-ticket holders renewing this year -- a 2.5% increase -- the league "will raise its total number of season tickets sold by 4 percent." This year the league "will average just over 9,500 season-ticket customers per team, with 20 of 29 clubs improving their renewal rate from last season." The league data "does not include sales numbers for the Winnipeg Jets, who sold 13,000 season tickets on June 4 after relocating from Atlanta." Team and league sources "credited the increase to the NHL’s on-ice performance last season." Others, though, pointed toward "new pricing structures and value-adding benefits for the boost in sales." Of the 19 teams that divulged season-ticket sales, "10 clubs raised prices, eight remained flat and one club, the Anaheim Ducks, lowered prices" (SPORTSBUSINESS JOURNAL, 10/3 issue).
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