SBD/October 6, 2011/NHL Season Preview

NHL.com Averaged 4.7 Million Unique Visitors Last Season, Up 12% From '09-10

NHL.com averaged just over 4.7 million unique visitors last season (October '10-May '11), up 12% from 4.2 million viewers for the comparable period during the '09-10 season, according to data from comScore. The site saw 6.4 million unique visitors last April, which marked the end of the '10-11 regular season and the beginning of the Stanley Cup playoffs. The number of uniques in April was the highest monthly level over the last three years and was up 5% from the corresponding period in '10. The last two Aprils were the only periods over the last three years where the site has seen over 6 million unique visitors. The Rangers' website led all NHL clubs with around 229,000 average U.S. online visitors per month last season, followed by the Wild at 136,000 visitors. Among U.S. traffic to Canadian team sites, the Canadiens saw the highest monthly average of visitors last season (40,000). Listed below is a month-by-month trend of unique visitors to NHL.com over the last three years (THE DAILY).

MONTH
UNIQUE VISITORS
(000)
MONTH
UNIQUE VISITORS
(000)
July '08
1,348
February '10
3,932
August '08
1,178
March '10
4,527
September '08
1,598
April '10
6,092
October '08
2,581
May '10
5,315
November '08
2,476
June '10
3,547
December '08
2,716
July '10
2,188
January '09
2,473
August '10
2,091
February '09
2,372
September '10
2,618
March '09
2,929
October '10
4,300
April '09
3,108
November '10
4,127
May '09
2,830
December '10
4,530
June '09
1,974
January '11
4,555
July '09
1,325
February '11
4,224
August '09
1,366
March '11
4,943
September '09
1,857
April '11
6,407
October '09
2,675
May '11
4,590
November '09
2,488
June '11
4,214
December '09
4,272
July '11
2,507
January '10
4,337
August '11
1,924
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