NHL.com Averaged 4.7 Million Unique Visitors Last Season, Up 12% From '09-10

NHL.com averaged just over 4.7 million unique visitors last season (October '10-May '11), up 12% from 4.2 million viewers for the comparable period during the '09-10 season, according to data from comScore. The site saw 6.4 million unique visitors last April, which marked the end of the '10-11 regular season and the beginning of the Stanley Cup playoffs. The number of uniques in April was the highest monthly level over the last three years and was up 5% from the corresponding period in '10. The last two Aprils were the only periods over the last three years where the site has seen over 6 million unique visitors. The Rangers' website led all NHL clubs with around 229,000 average U.S. online visitors per month last season, followed by the Wild at 136,000 visitors. Among U.S. traffic to Canadian team sites, the Canadiens saw the highest monthly average of visitors last season (40,000). Listed below is a month-by-month trend of unique visitors to NHL.com over the last three years (THE DAILY).

MONTH	UNIQUE VISITORS (000)	MONTH	UNIQUE VISITORS (000)
July '08	1,348	February '10	3,932
August '08	1,178	March '10	4,527
September '08	1,598	April '10	6,092
October '08	2,581	May '10	5,315
November '08	2,476	June '10	3,547
December '08	2,716	July '10	2,188
January '09	2,473	August '10	2,091
February '09	2,372	September '10	2,618
March '09	2,929	October '10	4,300
April '09	3,108	November '10	4,127
May '09	2,830	December '10	4,530
June '09	1,974	January '11	4,555
July '09	1,325	February '11	4,224
August '09	1,366	March '11	4,943
September '09	1,857	April '11	6,407
October '09	2,675	May '11	4,590
November '09	2,488	June '11	4,214
December '09	4,272	July '11	2,507
January '10	4,337	August '11	1,924