Menu
NHL Season Preview

NHL Marketing Notes: Molson Going Ahead With NHL Plans Despite Court Delays

In Toronto, Josh Rubin notes with the NHL season opening tonight, the “fate of the league’s ‘monster’ $375-million sponsorship deal with Molson Coors is still in an Ontario judge’s hands.” Despite the delay, Molson Coors is “already going ahead with its NHL agreement,” and is sponsoring the “Molson Canadian Face Off Festival” in Winnipeg tonight. Molson Coors Canada Dir of External Communications Adam Moffat said, “We’re hopeful a decision will be made soon, but are not letting this delay get in the way of our preparations.” Level5 Brand Marketing consultant and former Labatt VP/Marketing David Kincaid said that having a sponsorship deal “up in the air as the season begins means broadcasters can’t count on ad revenue, the breweries don’t know if they can plan marketing campaigns, and the league takes a hit in its image among its other advertisers.” Kincaid: “It’s getting way too late in the game for a contingency plan. Having this fight go so long isn’t good for anybody” (TORONTO STAR, 10/6). 

CHAMPION MATERIAL: Reebok's Sports Licensed Division yesterday announced a partnership with Champs Sports, establishing the chain as the "pinnacle retail destination" for Reebok's NHL apparel in Canada and the U.S. Champs Sports will create stores within the store. The new areas will feature men's and women's jerseys, apparel and headwear. To help promote the launch of the partnership, Reebok and Champs Sports have launched a sweepstakes with prizes including tickets to the '12 Bridgestone NHL Winter Classic (Reebok).

LIGHTNING IN A BOTTLE: Liquid Nutrition has added Lightning C Vincent Lecavalier to its roster of endorsers as the supplement store franchise plans to expand into the South Florida market (Liquid Nutrition).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/06/NHL-Season-Preview/NHL-Marketing-Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/06/NHL-Season-Preview/NHL-Marketing-Notes.aspx

CLOSE