Gary Bettman Embraces Role Of Seniority Kings, Blackhawks Defy Salary Cap Logic NHL Teams Going Analytical Route Networks Incorporating Analytics Panthers Organization At Crucial Crossroad Starwood Promotes Through NHL ECHL Absorbs Seven CHL Teams Avalanche Push For Outdoor Game Next Season Leafs Tix Most Expensive On Secondary Market Data Shows Low NHL Fan Avidity In Seattle
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SBD/October 6, 2011/NHL Season Preview
NHL Marketing Notes: Molson Going Ahead With NHL Plans Despite Court Delays
Published October 6, 2011
CHAMPION MATERIAL: Reebok's Sports Licensed Division yesterday announced a partnership with Champs Sports, establishing the chain as the "pinnacle retail destination" for Reebok's NHL apparel in Canada and the U.S. Champs Sports will create stores within the store. The new areas will feature men's and women's jerseys, apparel and headwear. To help promote the launch of the partnership, Reebok and Champs Sports have launched a sweepstakes with prizes including tickets to the '12 Bridgestone NHL Winter Classic (Reebok).
LIGHTNING IN A BOTTLE: Liquid Nutrition has added Lightning C Vincent Lecavalier to its roster of endorsers as the supplement store franchise plans to expand into the South Florida market (Liquid Nutrition).