Politicians Ask NHL How It Handles Concussions Bettman Named Most Important In NHL Blues Look To Fill Void In St. Louis Market Rangers, Chase Hosting "Blue Carpet" Event Maple Leafs Prepare For Centennial Celebration NHL Season Begins With Rookies In Spotlight NHL Tabs WME-IMG To Distribute Global Media Rights NBC Ad Sales For NHL Coverage Up 30% Rogers Looks To Boost Low NHL Ratings Sidney Crosby Signs Six-Year Deal With Adidas
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SBD/October 6, 2011/NHL Season Preview
NHL Marketing Notes: Molson Going Ahead With NHL Plans Despite Court Delays
Published October 6, 2011
CHAMPION MATERIAL: Reebok's Sports Licensed Division yesterday announced a partnership with Champs Sports, establishing the chain as the "pinnacle retail destination" for Reebok's NHL apparel in Canada and the U.S. Champs Sports will create stores within the store. The new areas will feature men's and women's jerseys, apparel and headwear. To help promote the launch of the partnership, Reebok and Champs Sports have launched a sweepstakes with prizes including tickets to the '12 Bridgestone NHL Winter Classic (Reebok).
LIGHTNING IN A BOTTLE: Liquid Nutrition has added Lightning C Vincent Lecavalier to its roster of endorsers as the supplement store franchise plans to expand into the South Florida market (Liquid Nutrition).