NHL Lockout Timeline Unknowns Remain As NHL Stars Season Ted Leonsis Happy With New NHL CBA Labatt Signs To Sponsor CBC's "Coach's Corner" Bruins Ticket Prices Rising On Secondary Market "HNIC" Adds Hosts, Increases Social Media Presence NHL Franchise Notes '11-12 Season May Define Bettman's Legacy Shanahan Leads Charge Against Illegal Hits NHL Season-Ticket Renewal Rate More Than 90%
Upcoming Conferences and Events
SBD/October 6, 2011/NHL Season Preview
NHL Marketing Notes: Molson Going Ahead With NHL Plans Despite Court Delays
Published October 6, 2011
CHAMPION MATERIAL: Reebok's Sports Licensed Division yesterday announced a partnership with Champs Sports, establishing the chain as the "pinnacle retail destination" for Reebok's NHL apparel in Canada and the U.S. Champs Sports will create stores within the store. The new areas will feature men's and women's jerseys, apparel and headwear. To help promote the launch of the partnership, Reebok and Champs Sports have launched a sweepstakes with prizes including tickets to the '12 Bridgestone NHL Winter Classic (Reebok).
LIGHTNING IN A BOTTLE: Liquid Nutrition has added Lightning C Vincent Lecavalier to its roster of endorsers as the supplement store franchise plans to expand into the South Florida market (Liquid Nutrition).