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SBD/October 6, 2011/Marketing and Sponsorship
General Mills To Stay With RCR, Promote Wheaties On Jeff Burton's Cup Ride In '12
Published October 6, 2011
HE SAID, SHE SAID: ESPN's Rusty Wallace disputed a report that he is contemplating shutting down his Nationwide Series team. Wallace said he never indicated he "was going to shut my team down.” Wallace: “What I did say is that if I can’t find a sponsorship in a timely matter, I might have to slowdown and maybe mothball some things. I never did say I’m going to shut the team down” (“NASCAR Now,” ESPN2, 10/5).