Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
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SBD/October 6, 2011/Marketing and Sponsorship
General Mills To Stay With RCR, Promote Wheaties On Jeff Burton's Cup Ride In '12
Published October 6, 2011
HE SAID, SHE SAID: ESPN's Rusty Wallace disputed a report that he is contemplating shutting down his Nationwide Series team. Wallace said he never indicated he "was going to shut my team down.” Wallace: “What I did say is that if I can’t find a sponsorship in a timely matter, I might have to slowdown and maybe mothball some things. I never did say I’m going to shut the team down” (“NASCAR Now,” ESPN2, 10/5).