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Marketing and Sponsorship

Marketplace Roundup

Mercedes-Benz has announced a deal with golfer Adam Scott to become an int'l golf brand ambassador. The deal will begin next January and will entail global TV and print advertising, PR and social media. Meanwhile, the car company has also signed top-ranked men's tennis player Novak Djokovic as an endorser in Serbia & Montenegro, Djokovic's home country (THE DAILY).

PRACTICE MAKES PERFECT: The Bruins announced that Cross Insurance will be the team's first practice jersey sponsor. Bruins players debuted the new Cross Insurance patch on their practice gear during team media day yesterday at TD Garden. The insurance company also will have a visible presence at the Bruins' primary practice facility at Ristuccia Arena in Wilmington, Mass. (Bruins).

LOSING A SPONSOR: Turner Motorsports announced that Dollar General, the primary sponsor of the No. 32 NASCAR Nationwide Series entry driven by Reed Sorenson, "will not be returning at the end of the year.” Turner also announced that “the organization may scale back its efforts in the Nationwide and Camping World Truck Series.” YAHOO SPORTS’ Nick Bromberg reported the team notified its employees yesterday “of potential layoffs at season’s end” (SPORTS.YAHOO.com, 10/4). ESPN's Terry Blount said the “good news is Dollar General is staying in the sport, they’re just moving to another team” ("NASCAR Now," ESPN2, 10/4). 

FOOD FOR THOUGHT: Massachusetts-based Kayem Foods “will not only have its dogs, sausages and deli meats served at all the EverBank Field concessions, it now has the rights to use the logo and declare itself the official Jaguars dog.” Kayem Foods Senior Brand Manager said that “he couldn’t say exactly how much Kayem paid for those rights, only that it was six figures over the length of the multi-year deal” (JACKSONVILLE.com, 10/4)....The NHL Kings yesterday announced a multiyear partnership with Pizza Hut. Pizza Hut will receive in-stadium signage, online exposure as well as being named the Presenting Sponsor of the Kings pregame show for all radio broadcasts (Kings).

SHARK BAIT: GOLF.com’s David Dusek wrote Tharanco Lifestyles LLC, corporate parent of Greg Norman golf clothing, reached an agreement Monday “to acquire Dunning Golf, the apparel brand founded by Ralph Dunning.” Dunning will "maintain a partnership in the new company and continue to design the collection" (GOLF.com, 10/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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