Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/October 4, 2011/Marketing and Sponsorship
Published October 4, 2011
edition Jones Soda packaging
BREWERS FAN BONUSES: Associated Bank Exec VP & CMO Nick Papachristou said that the bank “has seen a huge boost in its Brewers checking account program this year." In Milwaukee, Stacy Vogel Davis notes the bank “offered a baseball signed by left fielder Ryan Braun to anyone who opened a Brewers account.” Associated eventually “had to end the promotion when it ran out of Braun-signed balls.” Meanwhile, restaurant operator George Webb Corp. Owner & President Phil Anderson said his company “has noticed a definite boost this year from the team’s success that’s easily measured in hamburgers.” The company has “long offered six burgers for $5 if the Brewers scored five or more runs in a game.” On average, “20 to 30 people per store take advantage of the ‘burger run’ offer” (MILWAUKEE JOURANL SENTINEL, 9/30 issue).
BILL OF GOODS: In N.Y. Michael O’Keefe reported Pro Football HOFer Joe DeLamielleure filed a lawsuit last week alleging that the NFL and the NFLPA "have conspired to keep his officially licensed jersey out of the marketplace.” The suit, “which seeks more than $75,000 in damages and legal fees, also names NFL licensee Reebok and Players, Inc., the union's licensing arm, as defendants.” DeLamielleure in the lawsuit claims that Reebok "sent him a contract to create a Bills jersey with his name on the back, but would manufacture the item only after he sent the company a ‘large up-front fee’ for production” (NYDAILYNEWS.com, 10/3).
REACHING FANS FAR AND WIDE: EPL club Aston Villa has signed a deal with Japanese mobile content provider CWS Brains. Fans will now have the ability to download the latest Aston Villa news and other multimedia features direct to their handset (Aston Villa).