SBD/October 4, 2011/Franchises

Coyotes Season-Ticket Renewal Rate Highest Since Moving To Arizona

Coyotes' ticket sales up 25% overall for upcoming season
Coyotes COO Mike Nealy said that the team’s season-ticket renewal rate is “the highest since the Coyotes moved to the Valley more than a decade ago and so far overall ticket sales are up 25 percent from last year,” according to Lisa Halverstadt of the ARIZONA REPUBLIC. The success comes as the NHL and Glendale “continue to talk to two groups who could buy the team and sign a lease agreement” for the city-owned Jobing.com Arena. Nealy said that he “has encouraged Coyotes staff to focus on what they can control, selling tickets and getting fans excited about the team, rather than the ownership woes.” He said that the team “has capitalized on recent playoff appearances and focused on reducing the number of free tickets per game to increase sales.” The Coyotes in the coming days will launch “an aggressive ad campaign,” with details to be “displayed on billboards and mentioned in TV, radio and print ads.” Coyotes Senior Dir of Media Relations Rich Nairn said, "The focus of the campaign is based on the players' sense of a pack mentality, us against the world, defiance, resiliency, no quit." Nealy said that fans also “will be encouraged to publicly display their devotion to the Coyotes.” The new campaign was created by Fallon Minneapolis (ARIZONA REPUBLIC, 10/1).
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