SBD/October 3, 2011/Research and Ratings

Overnight Ratings: CBS' Alabama-Florida In Primetime Leads Weekend College Football

CBS’ Alabama-Florida matchup led all weekend college football telecasts with a 4.7 overnight Nielsen rating. However, the network’s lone regular-season SEC primetime telecast was down 7.8% from a 5.1 overnight for the same matchup in primetime last year. Up against Alabama-Florida, ABC earned a 3.2 overnight for Wisconsin’s blowout win in Nebraska’s first regular-season Big Ten matchup ever. ABC’s regionalized 3:30pm ET window actually fared better with a 3.5 overnight, but that window was down significantly from a 4.8 overnight for regional action in the same window last year. Arkansas’ OT win over Texas A&M marked ESPN’s best college football audience with a 2.3 overnight. Fox aired its second EPL match on Sunday, with Arsenal-Tottenham Hostpur earning a 1.1 overnight following the net’s big NFL singleheader rating. The net’s first EPL match -- Chelsea-Manchester United -- earned a 1.2 overnight on Sept. 18.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RAT.
"College Football Countdown"
10/1
ABC
3:00-3:30pm
0.8
NCAA Football: (regional)
10/1
ABC
3:30-7:00pm
3.5
NCAA Football: Nebraska-Wisconsin
10/1
ABC
8:00-11:30pm
3.2
NCAA Football: Air Force-Navy
10/1
CBS
12:00-3:30pm
1.4
NCAA Football: Auburn-South Carolina
10/1
CBS
3:30-7:00pm
3.2
NCAA Football: Alabama-Florida
10/1
CBS
8:00-11:30pm
4.7
American Le Mans Series: Road Atlanta
10/2
ABC
4:00-6:00pm
0.4
"The NFL Today"
10/2
CBS
12:00-1:00pm
2.6
"NFL on CBS": (regional)
10/2
CBS
1:00-4:15pm
9.3
"NFL on CBS": Broncos-Packers (59%)
10/2
CBS
4:15-7:00pm
13.6
"Fox NFL Sunday"
10/2
Fox
12:00-1:00pm
3.6
"NFL on Fox": (single)
10/2
Fox
1:00-4:05pm
14.9
EPL: Arsenal-Tottenham Hotspur (taped)
10/2
Fox
4:30-6:30pm
1.1
Rugby World Cup: New Zealand-Canada (taped)
10/2
NBC
3:00-6:00pm
0.6
"Football Night in America"
10/2
NBC
7:30-8:15pm
5.6
"Sunday Night Football": Jets-Ravens
10/2
NBC
8:30-11:30pm
12.7

 

 

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