SBD/October 3, 2011/Media

Raiders Working To Improve Fan Images Shown From Home Stadium On TV

Raiders Chief Exec Amy Trask wants more families shown during game broadcasts
The Raiders and team Chief Exec Amy Trask "have been lobbying quietly with network crews in preproduction meetings to present a more balanced picture" of the fan experience at Coliseum, according to Mark Purdy of the SAN JOSE MERCURY NEWS. Purdy noted the "opening shot last Sunday was of two fathers and their young kids moving through the turnstiles." Minutes later, "before an early commercial break, viewers saw more children getting their faces painted in a family theme area" at the stadium. Trask said of the images, "It dispels so many myths." Purdy wrote following the preseason game against the 49ers at Candlestick Park during which several fans were shot in the parking lot, there is no doubt Trask "has been on a mission to (A) eradicate bad behavior and (B) convince the world that Raiders home games are not war zones." Trask "regularly emails members of the media with photos of fans wearing the jerseys of opposing teams as they sit among Raiders followers with no apparent bloodshed or violence." Trask keeps "pictures of families with their children" in a "virtual scrapbook." Trask: "We have thousands of pictures like that." Purdy wrote he applauds the "campaign to discourage NFL game broadcasts from being a Festival of Fan Knuckleheads." Cameras at games "seem to find the wildest fans in the house, shirtless and wobbly, shouting indecipherable words." Purdy: "Trask is right to gently (or loudly) encourage a different approach." When asked when "she'll know she has won the battle," Trask said, "I don't think one should ever declare victory in this sort of thing. It's an ongoing evolutionary process" (SAN JOSE MERCURY NEWS, 10/2).
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