SBD/October 3, 2011/Facilities

Coors Light, Bud Light Get Naming Rights To Bar Areas In St. Pete Times Forum

The Lightning have renewed beer deals with Coors Light and Bud Light that cover new branded destinations in the upper deck at the St. Pete Times Forum. The terms of the deals were not disclosed. On the south end, the Coors Light Mountain Bar is anchored by a J.W. Walker & Sons pipe organ perched on top of the bar. The Lightning removed close to 500 seats at stage end to make room for the bar and the organ. The club hired an experienced pipe organ player to replicate the sounds of yesteryear in buildings such as the old Chicago Stadium, said Lightning COO Steve Griggs. The overall space is officially known as Between the Pipes Presented by Coors Light. The Bud Light Party Deck replaces the old rooftop restaurant outdoors on the arena¹s west plaza. The 11,000-square-foot area with 10 points of sale overlooks downtown Tampa and the bay, providing another amenity for fans sitting in the upper deck. Both branded spaces are part of the arena's $40M renovation paid for by the Lightning.
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