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SBD/September 30, 2011/Events and Attractions
Frys.com Open Readies For Tiger's Arrival At Next Week's Tournament
Published September 30, 2011
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TRUE GAUGE OF IMPACT: The opportunity to track Woods’ impact on a golf tournament is rare because he typically sticks to the same schedule and plays the same 16-17 tournaments year after year. His appearance at the Frys.com Open next week will give the tour more evidence of just how much he moves the needle from a business standpoint. In addition to the increases in corporate sales and ticket sales, the tournament put out a request for 300 volunteers in addition to the 1,100 already signed up. Those 300 spots, Knight said, were filled in a day. “We’re measuring all of those impact points,” Knight said. Frys.com is in its sixth year as a PGA Tour title sponsor and this is the second year the tournament has been played at CordeValle Golf Club in San Martin, Calif., just south of San Jose. It is unusual for Woods to play a Fall Series event, but he added it to his schedule to prepare for the Nov. 17-20 Presidents Cup. Knight described the golf course as very spread out with no homes on it, so there is plenty of room to handle the additional traffic.