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NFL Week Three: Fox' National Window, NBC "SNF" Up; ESPN "MNF" Finishes Down Again

Fox’ NFL national window featuring Packers-Bears on Sunday led all Week Three NFL game telecasts with a 14.1 final Nielsen and 24.0 million viewers. That audience figure ranked as the second-best rating and viewership on all of TV last week, pacing only behind CBS’ season premiere of “Two and a Half Men,” which drew a 16.7 rating and 28.7 million viewers. Compared to CBS’ national window in Week Three last year, Fox was up 0.7% and 3.7%, respectively, from a 14.0 rating and 23.1 million viewers for coverage featuring Colts-Broncos. Fox’ telecast also marked the No. 1 show of the week among males 18-34, 18-49 and 25-54, as well as adults 18-34. NBC’s Steelers-Colts “SNF” telecast also saw a year-over-year audience gain compared to Jets-Dolphins in Week Three last year. Steelers-Colts finished with a 12.2 rating and 20.4 million viewers, up 8.0% and 12.2%, respectively, from an 11.3 rating and 18.1 million viewers. NBC also won primetime on Sunday night. Meanwhile, ESPN finished with a 10.6 U.S. rating and 17.1 million viewers for Cowboys-Redskins, marking the net’s best “MNF” audience to date this season. "MNF" also led ESPN to a win for the night among all networks -- broadcast and cable -- in viewership and among all key adult and male demos. However, after overnight ratings originally indicated a year-over-year gain, Cowboys-Redskins ended up down 1.9% and 2.0%, respectively, from Packers-Bears in Week Three last year. ESPN has now seen the audience for each of its four “MNF” telecasts drop compared to last year.

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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