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SBD/September 28, 2011/Marketing and Sponsorship
Under Armour Set To Launch Women-Specific Campaign, Challenge Event
Published September 28, 2011
SPARTAN STRONG: Univ. of North Carolina-Greensboro and UA announced on Monday the company has become the official outfitter of UNCG athletics beginning this year. The multiyear agreement gives UA the right to provide on-field and training gear to each of the school’s 17 varsity teams. The agreement includes marketing entitlements as well as marketing campaigns through print and on-field presence at the university (UNCG).