Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/September 28, 2011/Marketing and Sponsorship
Tigers' First Divison Title In 24 Years Leads To Increased Merchandise Sales
Published September 28, 2011
MILWAUKEE'S BEST: In Milwaukee, Stacy Vogel Davis wrote there was a “rush for Milwaukee Brewers playoff merchandise Saturday morning after the Brewers clinched their first division championship since 1982.” Shoppers “crowded around racks prominently displayed around the entrances of stores," and all locations were “selling T-shirts similar to the ones the players wore in the clubhouse Friday night and shirts with the team roster." Some stores were "selling playoff hats” (BIZJOURNALS.com, 9/24).