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SBD/September 28, 2011/Marketing and Sponsorship
Tigers' First Divison Title In 24 Years Leads To Increased Merchandise Sales
Published September 28, 2011
MILWAUKEE'S BEST: In Milwaukee, Stacy Vogel Davis wrote there was a “rush for Milwaukee Brewers playoff merchandise Saturday morning after the Brewers clinched their first division championship since 1982.” Shoppers “crowded around racks prominently displayed around the entrances of stores," and all locations were “selling T-shirts similar to the ones the players wore in the clubhouse Friday night and shirts with the team roster." Some stores were "selling playoff hats” (BIZJOURNALS.com, 9/24).