Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/September 28, 2011/Marketing and Sponsorship
Published September 28, 2011
HOWDY, PARTNER: JTG Daugherty Racing co-owner Brad Daugherty yesterday said that the company is “looking at potential alliances with Richard Childress Racing, Joe Gibbs Racing and Michael Waltrip Racing for the 2012 Sprint Cup season.” Daugherty said that the “goal for the operation is to run the team from its own shop in Harrisburg, N.C.” For the past three seasons, the team “has been working from MWR's shop in Cornelius, N.C.” (ESPN.com, 9/27).
PON DE REPLAY: MARKETING magazine’s Loulla-Mae Eleftheriou-Smith reported Gatorade is planning to bring its “Replay” campaign to the U.K. “in an attempt to increase its 2% market share.” The campaign in the U.S. “gives consumers the chance to replay a sports match from their youth that was left without a clear winner.” Gatorade Senior Dir of Consumer Engagement Morgan Flatley said that a “new range of Gatorade products will launch in the UK in the next six months, with a campaign planned for after the London 2012 Olympics” (MARKETINGMAGAZINE.co.uk, 9/27).