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SBD/September 28, 2011/Franchises
Published September 28, 2011
RIDING THE WAVE: Packers Dir of Marketing & Corporate Sales Craig Benzel said that “despite the lockout earlier this year, the Packers essentially retained all of [their] corporate partners from the season before.” He added that his marketing and sales team “was aggressive about generating new business because of the Super Bowl win.” Benzel: “As Super Bowl champions, we didn’t let the work stoppage have an impact. It had an impact, but we didn’t let it impact us to get back to even. We grew our business pretty substantially.” In Milwaukee, Don Walker noted the team this season “went after some non-traditional sponsors,” securing deals with Caterpillar and Case IH (JSONLINE.com, 9/26).
SALUTE TO THE TROOPS: The Rams and Boeing are teaming up to provide 1,000 tickets to the USO for the Rams’ military appreciation game against the Seahawks on Nov. 20. The tickets will be given to military members and their families. The Rams and Boeing are also making another 2,000 tickets available to military members and their families as well as veterans at a discounted price for the game (Rams).
NOT A FAN: The WALL STREET JOURNAL’s Jason Gay writes about the Nets' decision to retain their nickname when they move to Brooklyn in '12 under the header, “Brooklyn Deserves A Better Name.” Gay: “Still, standing pat with ‘Nets’ -- and not searching out the perfect new nickname -- feels like a missed opportunity” (WALL STREET JOURNAL, 9/28).