Farmers Insurance's deal to sponsor a proposed downtown L.A. football stadium tops the list of naming-rights agreements among U.S. pro sports venues. The Jets and Giants' recent deal with MetLife for their shared venue in East Rutherford, N.J., ranks second, followed by the Mets' deal with Citi. Among NHL/NBA venues, the soon-to-be-opened Barclays Center in Brooklyn ranks on top with a 20-year, $200M deal. Among naming-rights deals for college venues, Fresno State's Save Mart Center takes the top spot with a $40M deal. The top minor league naming-rights deal belongs to the Triple-A Pacific Coast League Fresno Grizzlies, whose deal with Chukchansi Gold Resort & Casino brought in $16M. Listed below are the top 15 naming-rights deals, ranked by total value, among pro sports teams and college/minor league teams. Also read an expert roundtable discussion on naming-rights deals in today's issue (THE DAILY).
| TOP 15 NAMING-RIGHTS DEALS AMONG
U.S. PRO SPORTS VENUES (RANKED BY TOTAL VALUE) |
| RK | VENUE | TENANT(S) | LENGTH/
TOTAL VALUE | EXPIRES |
| 1 | Farmers Field* | n/a | 30 years/$600M | TBD |
| 2 | MetLife Stadium | Jets, NFL Giants | 25 years/$425-625M | '36 |
| 3 | Citi Field | Mets | 20 years/$400M | '28 |
| 4 | Reliant Stadium** | Texans | 31 years/$310M | '32 |
| 5 | Gillette Stadium | Patriots, MLS Revolution | 15 years/$240M | '31 |
| 6 | FedExField | Redskins | 27 years/$205M | '25 |
| 7 | Barclays Center^ | Nets | 20 years/$200M | '32 |
| 8 | American Airlines Center | Mavericks, Stars | 30 years/$195M | '30 |
| 9 | Philips Arena | Hawks | 20 years/$185M | '19 |
| 10 | Minute Maid Park | Astros | 28 years/$178M | '29 |
| 11 | Univ. of Phoenix Stadium | NFL Cardinals | 20 years/$154.5M | '26 |
| 12 | Bank of America Stadium | NFL Panthers | 20 years/$140M | '23 |
| 13 | Lincoln Financial Field | Eagles | 20 years, $139.6M | '22 |
| 14 | Nationwide Arena^^ | Blue Jackets | indefinite/$135M | n/a |
| 15 | Lucas Oil Stadium | Colts | 20 years/$121.5M | '27 |
| | | | | |
NOTES: * = Proposed venue. ** = Includes naming rights to Reliant Arena. ^ = Venue set to open for '12-13 season. ^^ = Though Nationwide financed 90% of venue construction costs, deal was structured as naming-rights agreement.
| TOP 15 NAMING-RIGHTS DEALS AMONG COLLEGE,
MINOR LEAGUE VENUES (RANKED BY TOTAL VALUE) |
| RK | VENUE | TENANT(S) | LENGTH/
TOTAL VALUE | EXPIRES |
| 1 | Save Mart Center | Fresno State Univ. | 20 years/$40M | '23 |
| 2 | TCF Bank Stadium | Univ. of Minnesota | 25 years/$35M | '34 |
| 3 | Comcast Center | Univ. of Maryland | 25 years/$25M | '26 |
| 4t | Apogee Stadium | Univ. of North Texas | 20 years/$20M | '30 |
| 4t | AT&T Stadium | Texas Tech Univ. | 25 years/$20M | '19 |
| 4t | Capital One Field at Byrd Stadium | Univ. of Maryland | 25 years/$20M | '30 |
| 7 | Chukchansi Park | Triple-A PCL
Fresno Grizzlies | 15 years/$16M | '21 |
| 8t | Bright House Stadium | Univ. of Central Florida | 15 years/$15M | '22 |
| 8t | Summa Field at InfoCision Stadium | Univ. of Akron | 20 years/$15M | '29 |
| 8t | TD Ameritrade Park Omaha | College World Series/Creighton Univ. | 20 years/$15M | '30 |
| 8t | Papa John's Cardinal Stadium | Univ. of Louisville | 32 years/$15M | '40 |
| 8t | Raley Field | Triple-A PCL
Sacramento River Cats | 20 years/$15M | '19 |
| 13 | CenturyLink Center Omaha | Creighton Univ./
Univ. of Nebraska-Omaha | 15 years/$14M | '18 |
| 14 | KFC Yum! Center | Univ. of Louisville | 10 years/$13.5M | '20 |
| 15 | UFCU Disch Falk Field | Univ. of Texas | 15 years/$13.1M | '21 |
