SBD/September 22, 2011/Research and Ratings

Farmers Field Leads Pro Naming-Rights Deals; Save Mart Center Tops For Colleges

Farmers Insurance's deal to sponsor a proposed downtown L.A. football stadium tops the list of naming-rights agreements among U.S. pro sports venues. The Jets and Giants' recent deal with MetLife for their shared venue in East Rutherford, N.J., ranks second, followed by the Mets' deal with Citi. Among NHL/NBA venues, the soon-to-be-opened Barclays Center in Brooklyn ranks on top with a 20-year, $200M deal. Among naming-rights deals for college venues, Fresno State's Save Mart Center takes the top spot with a $40M deal. The top minor league naming-rights deal belongs to the Triple-A Pacific Coast League Fresno Grizzlies, whose deal with Chukchansi Gold Resort & Casino brought in $16M. Listed below are the top 15 naming-rights deals, ranked by total value, among pro sports teams and college/minor league teams. Also read an expert roundtable discussion on naming-rights deals in today's issue (THE DAILY).

TOP 15 NAMING-RIGHTS DEALS AMONG
U.S. PRO SPORTS VENUES (RANKED BY TOTAL VALUE)
RK
VENUE TENANT(S)
LENGTH/
TOTAL VALUE
EXPIRES
1
Farmers Field* n/a
30 years/$600M
TBD
2
MetLife Stadium Jets, NFL Giants
25 years/$425-625M
'36
3
Citi Field Mets
20 years/$400M
'28
4
Reliant Stadium** Texans
31 years/$310M
'32
5
Gillette Stadium Patriots, MLS Revolution
15 years/$240M
'31
6
FedExField Redskins
27 years/$205M
'25
7
Barclays Center^ Nets
20 years/$200M
'32
8
American Airlines Center Mavericks, Stars
30 years/$195M
'30
9
Philips Arena Hawks
20 years/$185M
'19
10
Minute Maid Park Astros
28 years/$178M
'29
11
Univ. of Phoenix Stadium NFL Cardinals
20 years/$154.5M
'26
12
Bank of America Stadium NFL Panthers
20 years/$140M
'23
13
Lincoln Financial Field Eagles
20 years, $139.6M
'22
14
Nationwide Arena^^ Blue Jackets
indefinite/$135M
n/a
15
Lucas Oil Stadium Colts
20 years/$121.5M
'27
         

NOTES: * = Proposed venue. ** = Includes naming rights to Reliant Arena. ^ = Venue set to open for '12-13 season. ^^ = Though Nationwide financed 90% of venue construction costs, deal was structured as naming-rights agreement.

TOP 15 NAMING-RIGHTS DEALS AMONG COLLEGE,
MINOR LEAGUE VENUES (RANKED BY TOTAL VALUE)
RK
VENUE TENANT(S)
LENGTH/
TOTAL VALUE
EXPIRES
1
Save Mart Center Fresno State Univ.
20 years/$40M
'23
2
TCF Bank Stadium Univ. of Minnesota
25 years/$35M
'34
3
Comcast Center Univ. of Maryland
25 years/$25M
'26
4t
Apogee Stadium Univ. of North Texas
20 years/$20M
'30
4t
AT&T Stadium Texas Tech Univ.
25 years/$20M
'19
4t
Capital One Field at Byrd Stadium Univ. of Maryland
25 years/$20M
'30
7
Chukchansi Park Triple-A PCL
Fresno Grizzlies
15 years/$16M
'21
8t
Bright House Stadium Univ. of Central Florida
15 years/$15M
'22
8t
Summa Field at InfoCision Stadium Univ. of Akron
20 years/$15M
'29
8t
TD Ameritrade Park Omaha College World Series/Creighton Univ.
20 years/$15M
'30
8t
Papa John's Cardinal Stadium Univ. of Louisville
32 years/$15M
'40
8t
Raley Field Triple-A PCL
Sacramento River Cats
20 years/$15M
'19
13
CenturyLink Center Omaha Creighton Univ./
Univ. of Nebraska-Omaha
15 years/$14M
'18
14
KFC Yum! Center Univ. of Louisville
10 years/$13.5M
'20
15
UFCU Disch Falk Field Univ. of Texas
15 years/$13.1M
'21

 

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