Quote of the Day
"We prepared the players to miss paychecks. Some of the agents, though, have acted out of their own self-interest. If something doesn’t happen, some are going out of business."-- NBPA Exec Dir Billy Hunter, on some agents questioning the union's strategy during the lockout. (WASHINGTON POST, 9/22)
Top Stories
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The One I Love
Heat F LeBron James and golfer Michelle Wie "will star in separate" TV ads for the annual McDonald's Monopoly promotion, according to Maureen Morrison of ADAGE.com. The spots, via DDB, Chicago, break Monday and "run through the length of the promo, which lasts through October."
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Fall On Me
Dan Beebe reportedly leaving the Big 12, giving way to Chuck Neinas on interim basis.
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Orange Crush
UT will share revenues, but won't compromise on LHN.
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Man On The Moon
Rory McIlroy signs first big sponsorship since U.S. Open.
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The Great Beyond
Ernie Els leaves Chubby Chandler's ISM after seven years.
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Can't Get There From Here
Blues reject $167M bid from Calgary-based group, looking for an offer more around $190M figure.
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Shiny Happy People
USOC signs extension to keep BP as official energy partner.
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Daysleeper
Several MLB teams restricting players' use of energy drinks.
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Everybody Hurts
Paul DePodesta chooses to remain nameless in "Moneyball."



