SBD/September 20, 2011/Research and Ratings

Sports Execs Say Fans Can Differentiate Between Primary, Secondary Ticket Markets

Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% who responded in the negative. Execs were also asked whether they thought secondary ticket sales and dynamic pricing were hurting or helping the value of season-ticket plans. Fifty-six percent of respondents said secondary ticket sales hurt the value of season-ticket plans, while 43% of respondents felt dynamic pricing hurt the market (THE DAILY).

In your opinion, can the average fan differentiate between
the primary and secondary ticketing markets?
RESPONSE
%
Yes
63%
No
34%
Not sure/no response
3%
   
In your opinion, is the value of season-ticket plans in sports
hurt or helped by the following?
 
HURT
HELPED
NOT SURE/NO RESPONSE
Secondary ticket sales
56%
39%
5%
Dynamic pricing of single game tickets
43%
46%
11%

 

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