Sports Execs Say Fans Can Differentiate Between Primary, Secondary Ticket Markets

Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% who responded in the negative. Execs were also asked whether they thought secondary ticket sales and dynamic pricing were hurting or helping the value of season-ticket plans. Fifty-six percent of respondents said secondary ticket sales hurt the value of season-ticket plans, while 43% of respondents felt dynamic pricing hurt the market (THE DAILY).