NFL May Have To Change Draft Dates Roc Nation Adds NFL Player Agent Miale Bobcats To Announce Hornets Re-Brand Sources: Colangelo To Remain With MLSE MLS Inks Deal With Microsoft Trail Blazers Get NBA Promo Award Classified Advertisements Ken Venturi Dead At 82 Preakness Stakes Brand Evolving Overnight Nielsen Ratings
Sections
SBD/September 20, 2011/Research and Ratings
Print All-
Sports Execs Say Fans Can Differentiate Between Primary, Secondary Ticket Markets
Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% who responded in the negative. Execs were also asked whether they thought secondary ticket sales and dynamic pricing were hurting or helping the value of season-ticket plans. Fifty-six percent of respondents said secondary ticket sales hurt the value of season-ticket plans, while 43% of respondents felt dynamic pricing hurt the market (THE DAILY).
In your opinion, can the average fan differentiate between
the primary and secondary ticketing markets?RESPONSE %Yes 63%No 34%Not sure/no response 3%In your opinion, is the value of season-ticket plans in sports
hurt or helped by the following?HURTHELPEDNOT SURE/NO RESPONSESecondary ticket sales 56%39%5%Dynamic pricing of single game tickets 43%46%11%
