SBD/September 20, 2011/Research and Ratings

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  • Sports Execs Say Fans Can Differentiate Between Primary, Secondary Ticket Markets

    Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% who responded in the negative. Execs were also asked whether they thought secondary ticket sales and dynamic pricing were hurting or helping the value of season-ticket plans. Fifty-six percent of respondents said secondary ticket sales hurt the value of season-ticket plans, while 43% of respondents felt dynamic pricing hurt the market (THE DAILY).

    In your opinion, can the average fan differentiate between
    the primary and secondary ticketing markets?
    RESPONSE
    %
    Yes
    63%
    No
    34%
    Not sure/no response
    3%
       
    In your opinion, is the value of season-ticket plans in sports
    hurt or helped by the following?
     
    HURT
    HELPED
    NOT SURE/NO RESPONSE
    Secondary ticket sales
    56%
    39%
    5%
    Dynamic pricing of single game tickets
    43%
    46%
    11%

     

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